FIFA has gotten on the prediction markets bandwagon by announcing a new partnership with ADI Predictstreet.
The company is a brand new player in the prediction markets space. It was launched days ago, with the first post on the ADI Predictstreet X account dated 31 March.
The ADI brand is an amalgamation of the most trendy terms in the financial and gambling sectors. With the ADI Foundation managing the whole infrastructure, there’s also its flagship ADI Chain blockchain platform, and its own digital asset – the ADI Token.
It is understood that ADI Predictstreet will merge all of these technologies into one, extending the closed ecosystem as part of the official partnership with FIFA.
Ajay Hans Raj Bhatia, Principal Council Member of ADI Predictstreet, commented: “This partnership marks a defining moment for ADI Predictstreet and how audiences engage with major events, as we lay the foundation for a new category where collective intelligence, technology, and real-world outcomes converge.”
With the World Cup tournament kicking off in June, ADI Predictstreet will aim to bring its users closer to the 48 teams and 104 matches by offering various prediction markets offers, in line with FIFA’s integrity frameworks.
However, the question still remains – how many people will ADI be able to actually engage with? Given that it is only licensed in Gibraltar for now, this could, in theory, limit its access to other markets.
FIFA President Gianni Infantino added: “FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game.
“By partnering with FIFA, ADI Predictstreet will be introducing an exciting new way for fans around the world to engage with football, using insight and interaction to deepen their connection with our competitions.”
As a final note, prediction markets have been gradually finding their way on to the football pitch, with the latest deal between Polymarket and the US-facing business arm of Spain’s LALIGA evidence of that.
Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries.
