Asiabet33 has been named as the official Asian betting partner of EFL Championship side Fulham FC, under the terms of a deal covering the 2021/22 season. The firm primarily focuses on providing ‘cutting edge technological’ solutions to industry incumbents across the Asia betting and gaming market, and is currently active in Malaysia, Singapore, Thailand and Japan. “Asiabet33 is thrilled to …
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LV Bet secures stadium naming rights of Boreham Wood FC
LV Bet has entered into a partnership with Boreham Wood FC to expand its UK coverage by becoming the stadium-naming partner of the club. The operator is seeking to broaden its reach through coverage on both BT Sport,Sky Sports and Twitch, as the stadium also hosts Arsenal’s Women’s Premier League fixtures and Men’s under 18, 19 and 23 ties. Danny …
Read More »Olybet boosts international development in Fiorentina partnership
Olybet has signed an agreement with ACF Fiorentina to become the Seria A team’s official regional betting partner, whilst strengthening company exposure at the Artemio Franchi Stadium. The collaboration sees OlyBet and OlyBet.TV branding become visible on the sideline LEDs throughout Europe and in the home games’ digital overlay technology that was adopted by the club at the start of …
Read More »Bolton Wanderers severe betting ties as industry reacts to sponsor ban
Following reports that the DCMS is moving to ban sponsorship arrangements between betting companies and Premier League football clubs, Bolton Wanderers has moved to sever its ties to the industry. In place of its links with the betting and gaming industry, Bolton will instead seek to form partnerships with charities and organisations specialising in betting addiction treatment. Although making its …
Read More »Gambling shirt sponsorship set to be banned in the Premier League
As part of the forthcoming review of the UK Gambling Act, betting and gambling firms are set to be banned from appearing on the front of football shirts, according to a report by Sportsmail. The review will likely see widespread changes to UK gambling advertising regulations, whilst it has it also been reported that the impact of pitchside and television …
Read More »UKGC alters digital oversight following Football Index investigation
In response to an investigation into the collapse of BetIndex, the UK Gambling Commission (UKGC) has announced that it will make changes to its regulatory oversight of digital gambling products. The Independent Review highlighted a number of areas for improvement from both the UKGC and the Financial Conduct Authority (FCA). In response to the review’s recommendations, the UKGC has introduced …
Read More »188bet secures two top-flight sponsorship arrangements
Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will gain brand awareness across Asia …
Read More »Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season
Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …
Read More »Betano boosts Portuguese branding via FC Porto deal
Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …
Read More »Parimatch further enhances foothold in English top-flight sports
Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion. The deals cover offline and digital rights, club merchandise, access to …
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