Betclic nets first Polish partnership with Lechia Gdansk

French betting group Betclic has confirmed its first-ever Polish football sponsorship becoming a principal partner of Ekstraklasa league football club Lechia Gdansk.

The partnership will see the Betclic brand replace German betting group Merkur Sportwetten Polish market subsidiary Totolotek on the back of Lechia’s matchday shirts.

Entering 2019, Betclic governance confirmed that it would launch its sportsbook services for the Polish marketplace, which had seen a number of European bookmakers withdraw from the market following the introduction of a 12% turnover tax.

Furthermore, Poland’s Ministry of Finance requires all licensed betting firms to maintain an active presence within the country in order to operate online gambling services.

The stringent requirements see Betclic and Czech betting group Fortuna Entertainment as the only licensed international bookmaker, competing in a marketplace of fifteen incumbents licensed by Poland’s Ministry of Finance.

Meeting regulatory demands, Betclic has established its Polish operational offices in the Southern city of Katowice.

Commenting on market developments, Bartłomiej Płoskonka Betlic Country Manager for Poland stated that the French betting group was actively seeking sports sponsorships to expand its profile, with ‘further advancements to be announced shortly’.

Check Also

SBC Digital India

SBC Digital India: Where gaming and technology meet

Next week’s SBC Digital India conference and exhibition is set to deliver an in-depth examination …

Japanese government looks to put brakes on Tokyo 2020

The Japanese government has ‘privately concluded’ that it will be forced to cancel the 2020 …

Argyll revives SportNation dormant accounts with Enteractive  

Argyll Entertainment has partnered with ‘customer reactivation specialist’ Enteractive to revive its ‘dormant player accounts’. …