South America

Betmotion has announced that Brazilian goalkeeper Everson has joined the group as a brand ambassador. Everson Felipe Marques Pires will produce betting content on social networks and will participate in several brand initiatives, some in partnership with the operator’s other ambassadors. Country Manager of Betmotion Brazil, Fernanda Gomes, stated: “Everson’s arrival as Betmotion ambassador is a source of great joy.  …

Betsson has announced that it is continuing its partnership with the Peruvian Football Federation (FPF) for a further four years. Building on its commitment to promoting the development and growth of the sport, the operator will continue to hold the naming rights of the top flight of professional football in Peru.  The partnership l aims to ‘enhance the professionalisation’ of …

Estonian sports betting company, Coolbet, has begun its sponsorship of Chilean football club Colo Colo. The Macul-based operator officially closed the sponsorship of the team in June 2022, in exchange for $3m for two seasons, with the possibility of renewing for another two years.  This makes it the largest partnership in the history of Chilean football, potentially leaving Colo Colo …

Parimatch has revealed a deal with Botafogo de Futebol e Regatas as the operator takes the main branding spot on the team’s kit for the next two years.  The deal has been labelled ‘of great importance’ in Parimatch’s growth plans in the country, and is also the Campeonato Brasileiro Série A club’s biggest sponsorship contract in its 128-year history. Although …

Dafabet is targeting continued exposure in the emerging Brazilian betting space, securing a renewal of its partnership with Coritiba Foot Ball Club. Running until December 2023, the extended contract will see the sportsbook’s branding displayed on Coritiba’s team shirts for the remainder of the season.  John Cruces, Head of Sponsorships at Dafabet, said: “We are delighted to extend our partnership …

Uruguay’s Chamber of Deputies (the Lower House) has been ordered to explain why it has yet to allow a ‘policy project’ on online gambling to be reviewed and debated by legislators.  In the first half of 2022, Uruguay’s Finance Commission drafted a ‘policy project’ to establish the laws and technicalities of a regulated online gambling marketplace. The project was approved …

EstrelaBet has reached an agreement with Brazilian football team América Futebol Clube to become the main sponsor of the club. The two-year deal will see the operator’s branding ‘significantly’ placed on the top-tier team’s shirts. Named the biggest sponsorship deal in the Belo Horizonte -based club’s history, EstrelaBet will also be featured on the women’s team shirts and in the …

Uruguayan racecourse Hipodromo Nacional de Maroñas has added a sponsorship caveat to its long-running partnership with SIS (Sports Information Services). The Milton Keynes-based firm’s Americas-focused SIS Content Services division will now serve as the naming sponsor of the Gran Premio José Pedro Ramírez, taking place at the Montevideo racetrack on 6 January. Also included are the Gran Premio General Artigas …

As 2022 drew to a close the ever-constant shadow of the Gambling Act review continued to hang over the UK betting space, whilst a number of big names continued to make major moves.  Following the political chaos of Boris Johnson’s premiership, the situation began to stabilise at Westminster under Rishi Sunak, including the appointment of Paul Scully MP as Minister …