South America

The existing and emerging markets of North and South America, with sports-following populations in rapidly growing economies, are gaining a lot of interest both domestically and globally. Opportunities and challenges in these countries were the major talking points at SIGMA earlier this month, as a panel of Latin America specialists discussed market conditions and how they can be met.  As …

Paraguay’s tender to award a national sports betting franchise has come under disrepute as participants have rejected the concession’s result. This week, Conajzar, the gambling authority of Paraguay, announced Daruma Sam as the winner of its competition to operate an exclusive sportsbook franchise across all provinces. The decision was immediately challenged by participants, who accused Conajzar of having no intention …

Lauding its first step in the North American and Latin American gaming sectors, Novibet has secured a market launch in Mexico.  The online sports betting and casino operator, founded in Greece and headquartered in Malta, plans to use Mexico as a springboard for further expansion in both North and South America.  A long-term resident of the European gaming space, Novibet …

Sports engagement platform Tally Technology  (www.playtally.com) has been appointed by Ambev, the Brazilian subsidiary of multinational brewery AB InBev, to develop new football-based games and fan experiences for Brazil Serie A teams Atlético Mineiro and Cruzeiro Esporte Clube. The agreement follows a successful test period, in which leading sports sponsor Ambev successfully utilized Tally’s ‘prediction games’ to engage with fans …

AFUN has secured Brazilian footballer Raphinha (Raphael Dias Belloli) as a brand ambassador. The forward has recently been called up to play for his national team at the 2022 Qatar World Cup and through the partnership, will aim to bring ‘passion, fun and entertainment of football’ to fans in the country.  Focusing on the Brazilian market, AFUN launched its online …

Codere Online has reflected on “stronger than expected results” across online casino amid a “strong set of results” through Q3, despite net loss soaring to 2022 highs through this latest reporting period. Revenue through July to September soared 51 per cent year-on-year to €28.9m, a figure that also represents a 5.47 per cent uptick from Q2 2022’s €27.4 as well as …

Global boxing star Mike Tyson has been revealed as a regional ambassador for BRBET in Brazil. The deal was announced by Entourage Sport & Entertainment, a negotiation company of sport and entertainment sponsorships. The partnership will see Tyson fulfil the role on an exclusive basis in the sportsbook and betting category in the country.  The company has outlined that the …

Betby has signed a regionally-focused sportsbook supplier deal with Roobet, which has highlighted Latin America as a key target for growth. The partnership will involve the B2B firm providing support for Roobet’s global sportsbook operations, with particular focus on Latin American markets. A crypto-casino, Roobet is currently in the process of enhancing its esports offering, a factor which Betby has …

The Commonwealth of Puerto Rico has named the seven businesses that have been licensed to operate online sportsbook services within the US overseas territory.  A long-awaited update to Puerto Rico’s sports and gambling legislature saw Jaime Rivera-Emmanuelli, who serves as interim director of the Puerto Rico Gaming Commission (PRGC) disclose the identities of the seven firms.  The PRGC has authorised …