South America

South American News

Brazil sees federal vision crack as Paraiba seeks standalone sports betting market

SBC News Brazil sees federal vision crack as Paraiba seeks standalone sports betting market

The government of Paraiba has approved a decree to launch an independent sports betting regime within the boundaries of the Northeastern state of Brazil.  On 17 January, Decree 43376/2023 was published in Paraiba’s state gazette, with the directive approved by governor João Azevêdo Lins Filho. Amongst Brazil’s smallest states, Paraíba (population four million) seeks to launch an independently governed marketplace …

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Betsson becomes title sponsor of Chilean First Division football

SBC News Betsson becomes title sponsor of Chilean First Division football

Betsson has announced its sponsorship of the Chilean First Division football league, in partnership with the National Association of Professional Football (ANFP). The agreement, signed on the eve of the upcoming season of the Campeonato Nacional, will see the league rebranded as the Campeonato Betsson. Ronni Hartvig, Chief Commercial Officer of the Betsson Group, commented: “Through this latest collaboration, we …

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Betmotion adds to brand interaction with Everson ambassador deal

SBC News Betmotion adds to brand interaction with Everson ambassador deal

Betmotion has announced that Brazilian goalkeeper Everson has joined the group as a brand ambassador. Everson Felipe Marques Pires will produce betting content on social networks and will participate in several brand initiatives, some in partnership with the operator’s other ambassadors. Country Manager of Betmotion Brazil, Fernanda Gomes, stated: “Everson’s arrival as Betmotion ambassador is a source of great joy.  …

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Betsson reaffirms commitment to Peruvian Football

SBC News Betsson reaffirms commitment to Peruvian Football

Betsson has announced that it is continuing its partnership with the Peruvian Football Federation (FPF) for a further four years. Building on its commitment to promoting the development and growth of the sport, the operator will continue to hold the naming rights of the top flight of professional football in Peru.  The partnership l aims to ‘enhance the professionalisation’ of …

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Coolbet debuts as main sponsor of Colo Colo in record deal

SBC News Coolbet debuts as main sponsor of Colo Colo in record deal

Estonian sports betting company, Coolbet, has begun its sponsorship of Chilean football club Colo Colo. The Macul-based operator officially closed the sponsorship of the team in June 2022, in exchange for $3m for two seasons, with the possibility of renewing for another two years.  This makes it the largest partnership in the history of Chilean football, potentially leaving Colo Colo …

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Parimatch and Blaze score shirt sponsorships in Brazilian football

SBC News Parimatch and Blaze score shirt sponsorships in Brazilian football

Parimatch has revealed a deal with Botafogo de Futebol e Regatas as the operator takes the main branding spot on the team’s kit for the next two years.  The deal has been labelled ‘of great importance’ in Parimatch’s growth plans in the country, and is also the Campeonato Brasileiro Série A club’s biggest sponsorship contract in its 128-year history. Although …

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Coritiba FC renews Dafabet partnership into 2023

Coritiba FC renews Dafabet partnership into 2023

Dafabet is targeting continued exposure in the emerging Brazilian betting space, securing a renewal of its partnership with Coritiba Foot Ball Club. Running until December 2023, the extended contract will see the sportsbook’s branding displayed on Coritiba’s team shirts for the remainder of the season.  John Cruces, Head of Sponsorships at Dafabet, said: “We are delighted to extend our partnership …

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