South America

Leo Burnett wins Betsson AB international advertising account

Stockholm-listed online betting operator Betsson AB has confirmed the appointment of London marketing agency Leo Burnett as its international advertising strategy and creative lead for Betsson.com Leo Burnett has previously worked on creative and advertising strategies for Ladbrokes, won the business pitch run by marketing consultancy Agency Insight, beating Mullen Lowe London for the account. The agency will now be …

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Luckia partners with NYX Gaming for Spanish & Latin American digital expansion

Spanish gambling operator Luckia Gaming Group (Luckia) has selected NYX Gaming Group (NYX) as its main platform provider, as the company looks to expand its digital services and capabilities. Updating the market Toronto TSX-listed NYX detailed that it had signed a long-term agreement with Luckia, which will see the technology provider supply digital gaming provisions for its core market of Spain …

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SBTech celebrating ‘very strong and successful year’ at Super Show

Sportsbetting supplier SBTech is to showcase its cutting-edge product portfolio at the iGaming Super Show in Amsterdam June 7th – 10th at stand B60. SBTech believes combination of localised offerings, expert legal oversight, versatile tools and expert industry knowledge has positioned it as a ‘world-leading sportsbetting provider’. This is shown be the wide geographical spread of its operating partners, who are based in the …

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IOC announces Joint Integrity Intelligence Unit for Rio 2016

Protecting clean athletes and the integrity of the Olympics will be a top priority for the International Olympic Committee (IOC) in 2016. This message was reinforced during a National Integrity in Sport workshop held jointly with Interpol in Rio de Janeiro from 30 to 31 May. Addressing representatives from Brazilian police forces and the government, the IOC explained how it …

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International eGames Committee announces dates and venue for Rio

The dates and venue for the inaugural eGames event has been announced by the International eGames Committee (IEGC). It’ll take place as a two-day pop up on Monday 15th and Tuesday 16th of August at British House, Parque Lage, Rio, Brazil. The event will also be broadcast to esports fans worldwide. Countries from all over the globe have now been invited to battle it …

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Martin Demichelis gets £22,058 fine for betting misconduct

Manchester City defender Martin Demichelis has been fined £22,058 and warned over his future conduct after accepting an FA charge of betting misconduct. The Argentina international was found to have breached FA Rule E8, with 29 bets placed on matches between 22nd January and 15th February this year. There is no suspicion of any form of match fixing, and the …

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Daniel Graetzer – Mediatech Solutions – Building effective international expansion…

Daniel Graetzer Executive Director of Mediatech Solutions speaks to SBC on the realities of creating industry platform services and provisions for effective international expansion.  Focusing on delivering a tailored product for each individual  market, Mediatech Solutions has won a number of new international  clients. Graetzer who heads up strategy for the platform provider details what core factors stakeholders must asses when delivering gambling services to new and developing markets.    __________________________________  SBC: …

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BetConstruct adds Habanero games to its casino suite

Major industry supplier BetConstruct has bolstered its casino offering with the addition of content from slots and table games provider Habanero. Habanero is  to supply BetConstruct with its full suite of casino games, consisting of 60 plus slots, six table games, and 10 video poker titles. These will now be available via desktop and mobile devices to customers of the sport …

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Ortiz Gaming books appointment with Doctor Bingo

Brazilian social gaming operator Gamesmart has launched a series of new video bingo games exclusively on Facebook from Ortiz Gaming. Under its Brazilian facing brand Doctor Bingo, Gamesmart will be able to offer its players Ortiz Gaming’s popular video bingo titles, including titles Six Bingo, Triple Bonus, and Match Mania. The partnership kicked off with the release of Ace Mania …

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TV Azteca invests in Fantasy Network LATAM expansion

Mexican broadcaster TV Azteca has confirmed that it will invest $1 million in DFS software provider Fantasy Network, with a further $10 million committed in advertising of a future Daily Fantasy Sports brand for LATAM regions. TV Azteca confirmed this morning that it had entered a ‘memorandum of understanding’ with Fantasy Network management, which will see the DFS supplier expand …

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