South America

The emerging betting market in Brazil is capturing more and more international attention, as Canadian esports-focused operator Rivalry becomes the latest firm to make a move. Rivalry’s latest marketing campaign features Brazilian esports influencer Gustavo “Baiano” Gomes. The campaign features Baiano and Rivalry, with the key goal being to ‘tap into Brazilian fans and their religious-like passion for national teams’.  …

Chile’s National Association of Professional Football (ANFP) has abandoned its principal partnership with Betsson AB. which will no longer serve as title sponsor of the Campeonato Nacional.  Yesterday, ANFP informed national media of the conclusion of Betsson’s contract as principal sponsor of Chilean football, effective from 15 October. Agreed in 2022 for a reported $8m, the deal has seen Betsson …

Before taking the stage as a moderator at the 2023 SBC Summit Latinoamérica, Alessandro Valente, CEO and Co-Founder of the Brazilian affiliate network Super Afiliados, sat down for an exclusive interview with SBC Media. In the course of our conversation, he gave us a peek into the inner workings of his business in Brazil, shed light on the typical player …

Brazilian Senator Angelo Coronel has been appointed as the Senate Economic Affairs Commission Rapporteur for Bill 3,626/2023, the federal legislation to regulate nation-wide betting and gaming.  Rapporteurs play an important role in the Brazilian legislative process, as they report on developments within Commission meetings regarding certain legislation and ultimately make clear any final proposed amendments these committees may have to …

Developments in Bolivia are seemingly being mirrored in Peru, where accusations of a ‘sports betting mafia’ are circulating around the country’s professional football scene. The Association of Professional Footballers of Peru (Safap) asked the Peruvian Football Federation (FPF) earlier this week to commit to an in depth investigation into Liga 1 match performances.  This followed the Academia Cantolao becoming aware …

Coljuegos, the Federal Gambling Authority of Colombia, has warned that all licensed operators must comply with their tax duties.  This warning came after the publication of Colombian gambling’s accounts for the period of January-to-August 2023, overseen by Coljuegos. Year-to-date accounts showed a 16% increase in ‘tax transfers’ from licensed businesses to COL $564bn (€125m). Including tax takings, during 2023, Coljuegos …

The flourishing sporting culture of Latin America has transformed it into a strong prospect for businesses in the betting and iGaming sectors, with affiliate businesses also benefiting from recent regulatory developments. A multitude of affiliate businesses have already made their presence felt in various Latin American markets, with many others aiming to tap into this high-potential region. Atlas World Sports, …

Shadows are cast on the future of Mexican online gambling brand Caliente.MX, as joint-venture partners Playtech and Caliplay  continue their legal dispute.  This afternoon, Caliplay SA, the online subsidiary of Mexican casino operator, Grupo Caliente, announced that it would launch legal proceedings in the Civil Court of Mexico against Playtech. Caliente’s subsidiary seeks “the annulment of its legal relationship with …

The Hong Kong Jockey Club (HKJC) has confirmed that the G1 Longines Gran Premio Latinoamericano at San Isidro will be a World Pool event for the very first time. With the event taking place this Sunday, the group revealed that, while the local tote in Argentina will not commingle internationally, other partners’ pools from the likes of Australia, France, North …

Coljuegos, the Gambling Authority of Colombia, has sponsored a bill to better regulate gambling advertising and promote higher industry standards on marketing and communications.  The bill was submitted to the federal government on 29 September and sees Coljuegos aim to establish a series of new rules to “regulate the conditions under which authorised operators can promote advertising, sponsorship, marketing or …