Sportsbook supplier BETBY is strengthening its footprint in the LATAM esports market through a new partnership with Mobadoo.
The contract will allow Mobadoo, an esports provider, to fully integrate the Betby.Games portfolio into its product lineup for dynamic and fast-paced esports betting content intended to grow its user base.
Kirill Nekrasov, BETBY’s Head of Sportsbook Product, commented: “Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time.
“This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”
Betby.Games’ portfolio include titles from eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and Brazil-centric eVaquejada.
This wide scope of BETBY’s offering allows Betby.Games to access 70 plus tournaments, more than 350 betting markets, and over 300,000 live matches every month.
José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering.
“The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase.
“With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”
BETBY also offers a fully Betting Tips feature for the iGaming market, which provides bettors with data-driven analysis for some of the most popular eSports titles, such as Counter-Strike.