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BetGames: Twain Sport is delivering “true content innovation” for the casual bettor

SBC News BetGames: Twain Sport is delivering “true content innovation” for the casual bettor

We’ve all been in a situation where you’re unable to focus on just one device. You might be watching Netflix on your TV, flicking through TikTok on your phone and even maybe have an online shopping site open on your laptop. But with the rise of shorter, more attention-grabbing content, it is becoming increasingly difficult to engage with bettors – …

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Bede Gaming: Advantages of lottery in the early days Canadian market

SBC News Bede Gaming: Advantages of lottery in the early days Canadian market

Canada has been catching a lot of attention in the international gaming space ever since the Ontario market was regulated in April, perhaps more so than its larger neighbour to the south.  Market conditions in Canada’s largest province are not all smooth sailing, however, as Bede Gaming’s Chief Strategy Officer Alistair Boston-Smith observed in an interview with SBC Media.  Noting …

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Kambi: Build the bet and they will come…

SBC News Kambi: Build the bet and they will come...

What is a bet builder? What has it done for the sports betting industry? And how can it be best applied to engage an increasingly savvy generation of bettors? These, and many other questions, are tackled by Kambi in its latest white paper. Sports betting solutions provider Kambi has published a new white paper that shines a guiding light on …

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Punters plough money on Liz to have the shortest of PM premierships

SBC News Punters plough money on Liz to have the shortest of PM premierships

Betting exchanges have cited a whirlwind weekend pricing ‘Storm Liz’, as once again speculation swirls around a Conservative Party mutiny against its leader.  Less than six weeks in office, PM Liz Truss is fighting for survival, as her chaotic economic recovery plan was ripped up by new chancellor Jeremy Hunt in an address this morning. Short on friends and allies …

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Agnes Wasikowska: Bayes Esports is fighting for a more sustainable future in esports

SBC News Agnes Wasikowska: Bayes Esports is fighting for a more sustainable future in esports

Official or unofficial data? An ongoing battle which has raised many questions. But whilst official data is typically more costly, its benefits outweigh its downsides according to Agnes Wasikowska at Bayes Esports. As the Lead Product Manager, Wasikowska has helped oversee the development and execution of the company’s new esports odds exchange product, BODEX. The platform will provide a unified …

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PandaScore: Engagement data needed to continue esports betting growth

SBC News PandaScore: Engagement data needed to continue esports betting growth

Oliver Niner, Head of Sales at esports data solutions provider PandaScore outlines upcoming data challenges for esports betting operators seeking to engage audiences in the nascent growth markets of North America and LatAm.  Esports betting has come a long way over the past few years. The total global turnover of esports betting amounted to 46 BLN Euros in 2021, securing …

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Entain gears up for make-or-break finale to 2022

Jette Nygaard-Anderson, Entain CEO

Entain’s leadership is adamant that it can deliver on the fronts of M&A integrations, UK regulatory adjustment and US market profitability to maintain the FTSE100 gambling group’s growth momentum and valuation.     Following publication of the group’s Q3 trading results this morning in which Entain reported a 2% GGR increase, CEO Jette Nygaard-Andersen and CFO and Deputy Rob Wood answered questions …

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LSports: removing the need for data scouts ahead of the World Cup

SBC News LSports: removing the need for data scouts ahead of the World Cup

Artificial intelligence has continued to generate a level of excitement in recent years, but what place does it have in the sports betting industry? According to LSports, this innovative technology can reduce the reliance on data scouts, and help provide more accurate statistics – something which will be increasingly relevant as the World Cup draws nearer. Yoav Ziv, Chief Revenue …

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ESA Gaming: Mining success with sports-themed games for the FIFA World Cup

ESA Gaming: Mining success with sports-themed games for the FIFA World Cup

ESA Gaming recently released football-themed Goal Mine World Edition, launched just weeks before the highly anticipated 2022 FIFA World Cup in Qatar kicks off.  SBC News spoke to the supplier’s Head of Marketing, Thomas Smallwood, about developing tailored content with a specific audience in mind and how to ensure sports-themed games stay relevant even after major tournaments. SBC: Do sports-themed …

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