When you operate in a number of markets around the world, it’s important to consider different player behaviours, trends and preferences for different verticals. Players in Latin America may not enjoy the same types of games or sports as those in India, for example.
Speaking to SBC News, Alphabook explained how the newly fledged operator is navigating these differences in bettor behaviours, while making a name for itself in the international gaming space with a ‘winner-friendly’ platform.
SBC: First of all, can you tell us a bit about Alphabook? Who are you and what do you do?
Alphabook is a newly launched iGaming operator targeting LatAm and Southeast Asian markets. Alphabook provides a high stakes, high payout product to players with well-designed and compelling bonus offers.
Having launched with a broad offering across casino and live casino, Alphabook is in the process of developing a much-welcomed new sportsbook and poker platform that puts players first by offering a seamless platform to experience a variety of products that appeal to our customer territories, while making it an inclusive space for all players to enjoy.
SBC: What’s the story behind why the company was set up?
Alphabook was launched to disrupt the typical online operator model, where operators are quick to limit and close winning accounts. We believe in a high turnover, low margin operation where winners can compete with us on price without fear of closure.
We want to move away from the stereotypical online casino and sports betting platforms, many of which have shifted too far in focusing purely on engagement, but ultimately disappoint their players when their winning bets and accounts are swiftly limited.
At Alphabook, we have what we call a winner-friendly policy. Our mission is to offer a fairer and therefore more enjoyable betting experience, both in the short term and long term. We plan to communicate our proposition by working with social figures who share our values and growth plans.
SBC: In your opinion, how is Alphabook disrupting the iGaming industry?
We believe in the fundamentals of bookmaking, where price and competition is as important as engagement marketing. We understand risk management, which allows us to offer this value proposition – to service high stakes players with the attention they deserve. We intend to provide unique analytical content and insights that educate customers in ways other operators don’t, to arm them with the ability to execute more tactical bets. We’re also adopting a forward-thinking approach on transactions by accepting Crypto, along with a wide range of FIAT payment methods. Additionally, we intend to onboard the most innovative and attention-grabbing new games on the market.
Alphabook’s core disruptor is to keep player accounts open and recognise that winning players have a place to play too!
SBC: Why has Alphabook chosen to focus on the Latin American and Southeast Asian markets? What would you say are the biggest opportunities for you in these jurisdictions?
Latin American and Southeast Asian markets are some of the fastest-growing in the iGaming space. We believe that our marketing content and product offering is suited to capture the attention of players in these regions, to fill a gap in the market where other operators have failed to create an environment that is conducive to an exciting player experience.
Additionally, our network of social media influencers and marketing experts in these regions has streamlined Alphabook’s launch and provided us with an opportunity to build an effective brand image from day one.
SBC: How do you ensure that your content is localised to individual audiences?
Alphabook’s CRM, marketing and payments teams all collaborate to ensure that our game offerings are tailored to capture the interest of local players. It’s our goal to ensure our audience receives relevant information and opportunities to play on what they want.
We also offer a range of bonus schemes as well as a wide array of crypto and FIAT payment methods, each of which are configured in local currencies to ease the process as much as possible for individual audiences.
SBC: Alphabook prides itself on being a winner-friendly operator. Can you walk us through what you mean by this?
To us, being winner-friendly means providing a welcoming environment to players from all backgrounds and all capabilities, with a core value of not limiting or closing winning accounts.
On the casino side, this means we support our players throughout their experience and encourage them to play and win. On the sportsbook side, we aim to give our players the tools they need to make informed betting decisions through sharing analytical content with them and we never limit or close accounts.
SBC: Can you tell us a bit about your plans for the Alphabook in 2023?
Alphabook is launching a new sportsbook in Q2 2023. This is our most exciting plan scheduled on roadmap. The sportsbook will be our vision for what the ideal operator should be providing to players. A sleek design coupled with fully functional accumulator and bet builder products, as well as bonus functionality and extremely competitive pricing, all to provide players from our target markets with a compelling opportunity to bet across local and global sports markets.