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Is there a ‘silver bullet’ to fix the rising costs of acquisition & retention?

Rising acquisition and retention costs

With global betting and gaming markets becoming increasingly competitive, igaming operators are finding that they have to go above and beyond the traditional advertising strategies in the hope of attracting bettors to their website.   With the competition hotting up, we’ve seen more creative player engagement campaigns emerge, but alongside that, there has been an exponential rise in the costs of …

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Luis Figo: Working with Digitain an ‘incredible journey of discovery’

Luis Figo

Football superstar Luis Figo is set to make an appearance at next week’s SBC Summit Barcelona, when he joins the Digitain team for the Global Betting and iGaming Show.  The former Sporting CP, Barcelona, Real Madrid, Internazionale and Portugal legend is now brand ambassador for the igaming technology company, a role he recently renewed for a second year. Ahead of …

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Araksi Sargsyan: Enhancing the delivery of virtual sports

DS Virtual Gaming at SBC Summit Barcelona

The concept of virtual sports may be simple but, as DS Virtual Gaming’s Head of Business Development Araksi Sargsyan explains, that does not mean the product cannot be improved and delivered to betting shops and players in more effective ways. Ahead of next week’s SBC Summit Barcelona, Sargsyan told us about the supplier’s latest product developments and how they can …

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Brazil Deputies settle on Betting Bill carrying Social Democrat amendments

Brazil Deputies settle on Betting Bill carrying Social Democrat amendments

The Chamber of Deputies of Brazil has approved the passage of Bill-3,626/2023 to establish the legislative foundations for a federal fixed odds sports betting marketplace. As voted on Wednesday 13 September, the Chamber of Deputies has settled on the policies of Bill-3,626/2023 following a 120-day review. The text will be forwarded to the Senate which will be tasked to federally …

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Bayes Esports: Making esports betting easy

SBC News Bayes Esports: Making esports betting easy

Agnes Wasikowska, Director of Product at Bayes Esports, outlines the ways that sportsbooks can remove some of the complications associated with esports betting and how this can ultimately help build engagement with new players. Esports betting is showing immense potential for sportsbooks looking to expand their portfolio. With hundreds of millions of fans watching and selling out arenas for esports …

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Triston Smook: How Betsson Group Affiliates is tackling new markets and changing regulations

Betsson Group Affiliates at SBC Summit Barcelona

The challenge of running the affiliate team at a major international operator is ever evolving, with stricter regulations, launches in new markets, developments in technology and the shifting sporting landscape just some of the issues to tackle. Ahead of taking his team to SBC Summit Barcelona, Triston Smook, Head Of Affiliates for Betsson Group Affiliates, tells us how he is …

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Matthew Ball: Gambling on the verge of a Web3 odyssey

SBC News Matthew Ball: Gambling on the verge of a Web3 odyssey

Ahead of his keynote address at the SBC Summit Barcelona (19 – 21 September 2023) leading VC and NY Times best-selling author Matthew Ball states that gambling must accept its interconnected future with Web3 innovations… But don’t call him an ‘oracle’. A new decade saw Web3 depart Silicon Valley’s zeitgeist and enter the dialogue and consciousness of modern business. Yet, …

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Redefining work in igaming: Flows’ James King on blending human talent with AI-powered automation

James King, Flows

Artificial intelligence, or AI, has become increasingly popular within the igaming industry as we all well know. But one such question that has often been floated around is ‘how can companies work alongside AI effectively to create a streamlined working environment?’ James King, CEO of Flows, believes that the answer lies in finding that meeting point between technology and the …

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Epoxy.ai: competition in igaming too great not to consider AI-driven personalisation

SBC News Epoxy.ai: competition in igaming too great not to consider AI-driven personalisation

Personalisation may well be one of the most-used words at igaming conferences this year, but delivering a tailored betting experience is much easier said than done. According to Jason Angelides, Co-Founder and President of Epoxy.ai, this is where artificial intelligence (AI) comes in. Ahead of next week’s SBC Summit Barcelona, Angelides urges igaming companies to turn their attention towards other …

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