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Sergiy Shchelkov, Sales Executive at Epom, shares some valuable insights into responsible advertising techniques and how they can contribute to a safer gambling environment for all concerned. What is the first thing that we should be looking to do when it comes to creating a policy on responsible advertising? We must ensure that the susceptible users are separated from the …

Incentive Games’ John Gordon, in an exclusive chat with SBC, shares some background on the launch of the firm’s Incentive Labs this week. It offers, he said, a “treasure trove of live data to assess and address in real-time”. Igaming industry upstart Incentive Games has made a major new announcement today – the official launch of its standalone data division, …

This year has been filled with a number of big announcements for TVBET. Whether it’s the expansion of the company’s existing product portfolio, the development of new products and even the launch of a new brand identity, Deputy Head of Sales Danuta Janicka-Mierzwa is confident that this year has been one of the best for TVBET. Reflecting on this year’s …

SBC provides as insiders view on LiveScore choosing Kambi Group as its new principal sportsbook technology provider. As new sportsbook supplier of LiveScore Bet and Virgin Bet brands, Kambi Chief Commerical Officer Cecilia Wachtmeister, states that Kambi will onboard its most technically ambitious partner. James McKay, Sportsbook Director of LiveScore Group, highlights the importance of Kambi tech in emboldening LiveScore’s …

The debate around affordability checks has been an intense conversation throughout the overhaul of Britain’s gambling legislation, which the UK government hopes to update for the digital age. April’s White Paper, which brought an end to an over two year review of the 2005 Gambling Act, recommended ‘finance risk checks’ as the ideal affordability solution. Kindred’s Head of Corporate Affairs UK/Global, Tom Banks, …

Andrew Rhodes, Chief Executive of the UK Gambling Commission, has admitted that “the debate around gambling has not become an easier one. I have found myself saying a number of times how polarised different positions sometimes are”. The statement was made at the Commission’s largest-ever gathering of industry stakeholders’, in which Rhodes addressed the audience on common challenges at a …

Gamification is more than a “nice-to-have”, it drives substantial revenues and enables igaming companies to keep up with technological advances, writes Yoel Zuckerberg, Chief Product Officer at Soft2Bet.  Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to …

Engaging new players has become a big focus for many gambling operators, especially at a time when the industry has become increasingly competitive. But quite often, building and implementing a player engagement strategy can come with its own set of challenges.  So what role can automation play in player engagement? Malou Neguembor, Head of Client Success at Flows, was joined …

Flutter Entertainment Plc has adjusted its 2023 full-year EBITDA guidance due to customer-friendly sports in Europe and Australia. Yet the FTSE100 gambling group maintains its core target of securing ‘structural profits’ for its US FanDuel property. Q3 saw revenue rise across the FTSE100 group’s three core segments of the UK and Ireland, the US and International, with company wide income …