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Better Collective A/S has struck definitive terms to acquire Toronto TSX-listed Playmaker Capital for a total consideration of €176m. Executing its second-largest M&A transaction, Better Collective will expand its media network across North and South America, taking control of Playmaker’s extensive coverage of sports portals including FutbolSites, Yardbarker, and The Nation Network. Of distinction, Playmaker’s media portfolio attracts over “200 …

Regulatory difficulties have dogged Entain’s Q3 performance significantly according to the group’s leadership, particularly in Germany and the UK with the group facing an ongoing HMRC investigation in the latter. Expect headlines…. In his address to investors following publication of the company’s Q3 results, group Chairman Barry Gibson informed that Entain will go before the courts during Q4 and expects …

Lina Lugova, Chief Marketing Officer at Epom, shares some deeper insight into the ways that seasonality impacts advertising. In a new survey, 86% of gamers turn off gaming websites because of excessive or irrelevant emails, text messages and push notifications, while influences such as major sporting events, good weather, major holidays, the financial crisis and political figures all have an …

Team Snowball’s CEO, Yun Hyeon Yoon, and Ahilleas Papantos, Director of Partnerships, Bayes Esports, talk partnerships, South Korean esports and the roll out of fan engagement solutions to a global audience.  Firstly, Ahilleas, can you tell us a bit about how this partnership with Team Snowball came about?  Ahilleas Papantos: Prior to joining Bayes Esports as the Director of Partnerships, …

Silvia Paleari, Director of Public Affairs at the International Betting Integrity Association (IBIA) provides an extensive view on the evolving dynamics impacting sports betting regulations across South American markets. As the governments of Brazil, Peru, and Chile move to regulate online gambling, the IBIA plays a crucial role in advocating for well-regulated and secure sports betting markets, ensuring the protection …

Sweeping changes loom on the horizon for Italy’s online gambling sector, as the Ministry of the Economy and Finance (MEF) is set to publish a preliminary decree of amendments and resolutions.  Of significance, the MEF’s decree will demand the government review Italy’s existing online gambling laws, marking the sector’s first regulatory evaluation since the authorisation of online gambling in 2011. …

Betsson AB has demonstrated great strength in its recent marketing strategies, utilising geo-targeting, age-gating technology, and more – resulting in the firm taking home the Marketing Campaign of the Year Award at SBC Summit Barcelona 2023. The group’s ‘Engaging Fans Beyond the Final Whistle’ recognised the unique scheduling of the 2022 Qatar World Cup, whilst leveraging its partnership with the …

Brazil is taking a significant step forward in launching its federal online gambling marketplace. This afternoon, the Ministry of Finance published Ordinance No. 1330, which provides comprehensive requirements for businesses operating within the market. As announced in the Ministry’s official gazette, all operators interested in entering the market are required to declare their intentions within 30 days—a measure aimed at …