North America

UK-based sports gamification firm Low6 has announced its intention to publicly list in the US via an initial public offering (IPO), whilst completing a $5 million funding round. The free-to-play game developer, headquartered in Birmingham, detailed that the most recent round of funding would be used to support its continued growth, with a particular focus on the US market.  In …

Super Group, the operating company of Betway and Spin, has finalised its merger with SPAC partner Sports Entertainment Acquisition Corporation (SEAH). As a result of the transaction, Super Group intends to issue its shareholding on the New York Stock Exchange (NYSE) beginning Friday 28 January.  The duo expects all closing conditions for the business combination – which will see  Super …

Beginning a new feature series for SBC, Brand Ambassador Ilya Machavariani Senior Partner and CEO at 4H Agency examines the technical challenges and conflicts that operators face in 2022 and beyond.  Feature-1 sees Machavariani interview US markets compliance expert,  Frank, the CEO of Odds on Compliance and former VP of Legal Affairs for The Stars Group.  Providing his firsthand knowledge …

Global sports technology provider Sportradar has confirmed the appointment of Brendan Tinnelly as Head of Paid Social Advertising for ad:s, its industry specific multi-channel marketing performance platform.  In this newly created role, Tinnelly joins the ad:s strategy team and will lead a group of paid social media specialists to optimise client campaigns utilising ad:s’ proprietary technology.  Described by the firm …

The International Betting Integrity Association (IBIA) has revealed that the number of betting alerts recorded in 2021 fell to 239, a 13% decline on the 2020 figure of 270. This is part of a wider trend ‘consistent in recent years’ which has seen the average number of betting alerts annually standing at 240 between 2018 and 2020.  Geographically, Europe continued …

Abelson Info has agreed to expand its Goalscorer Pricing & Settlement (GPS) service to cover the Campeonato Carioca in support of Betfair’s title sponsorship of the Rio de Janeiro state football championships. Market pricing expert Abelson Info has entered into an ‘event specific’ collaboration with Betfair, that will secure goalscorer prices via its ‘GPS feed’ for the 11-matchday coverage of …

Gamban and PayPal have entered into a new partnership, with the payments provider enabling its customers in selected territories to block gambling transactions.  The duo have identified PayPal as a common method of payment for gamblers via both online and offline verticals, covering sports betting, horse and greyhound racing, person-to-person wagering and on gaming machines.  PayPal and Gamban’s partnership comes …

Super Group-owned Betway has extended its official data, live streaming and fan engagement partnership with sports data and technology company Genius Sports. The collaboration looks to provide the betting platform with Genius Sports’ LiveData and LiveTrading solutions, which delivers ‘real-time data and pin-point pricing’ for the National Football League (NFL) and NCAA Basketball, alongside the English Premier League and Euroleague …

Allwyn confirms recent news speculation, disclosing this morning that it has agreed to merge with SPAC vehicle Cohn Robbins Holdings Corp (CRHC)– a transaction that will see the multinational lottery operator list on the New York Stock Exchange (NYSE).  Issuing a joint statement this morning, Allwyn and CRHC dealmakers pursue an NYSE listing that will value the lottery group at $9.3 billion (€8.25bn) – representing …