North America

Sportradar Integrity Services has revealed a multi-year integrity services agreement with Athletes Unlimited to protect its competitions from match-fixing and betting-related corruption. As a supplier of sports integrity solutions and a division of Sportradar, Sportradar Integrity Services stated that the partnership was secured as part of a ‘competitive selection process’, which expands the group’s position in North American sports. Jill …

ASX, the venture of Paddy Power’s former marketing chief, has moved to bolster its sports content ahead of the Six Nations, which commences this weekend. The platform, which functions as a ‘virtual stock market’ for NFTs, has incorporated rugby union into its wider sports offering in anticipation of the tournament, supported by data from Rugby Analytics.  Players invest in the …

Gambling.com Group continues to expand its North American media portfolio, announcing that it has reached a binding agreement to acquire NDC Media, the publisher of BonusFinder.com.  Terms of the transaction will see Gambling.com pay an initial purchase price of €12.5 million ($14m) of which €10 million will be paid as a cash reward. The remaining €2.5 million will be paid …

XLMedia (XLM) expects 2021 to be a year of successful trading ahead of the publishing of its trading results for the 12 months ending 31 December, driven by several sports acquisitions and partnerships.  Overall, the digital performance publishing group expects full year results to be ‘in line with expectations’ with revenue of $66.6 million (2020: $54.8 million) and adjusted EBITDA …

Esports Entertainment Group (EEG) has restructured the duties of its executive leadership team, a decision that will see Stuart Tilly serve as the Nasdaq-listed sportsbook and esports operator’s new Chief Operations Officer (COO). Tilly has formally served as the EGG’s Chief Legal Officer (CLO), providing counsel on a number of strategic milestones including EGG’s acquisition of Bethard Group and Helix …

UK-based sports gamification firm Low6 has announced its intention to publicly list in the US via an initial public offering (IPO), whilst completing a $5 million funding round. The free-to-play game developer, headquartered in Birmingham, detailed that the most recent round of funding would be used to support its continued growth, with a particular focus on the US market.  In …

Super Group, the operating company of Betway and Spin, has finalised its merger with SPAC partner Sports Entertainment Acquisition Corporation (SEAH). As a result of the transaction, Super Group intends to issue its shareholding on the New York Stock Exchange (NYSE) beginning Friday 28 January.  The duo expects all closing conditions for the business combination – which will see  Super …

Beginning a new feature series for SBC, Brand Ambassador Ilya Machavariani Senior Partner and CEO at 4H Agency examines the technical challenges and conflicts that operators face in 2022 and beyond.  Feature-1 sees Machavariani interview US markets compliance expert,  Frank, the CEO of Odds on Compliance and former VP of Legal Affairs for The Stars Group.  Providing his firsthand knowledge …

Global sports technology provider Sportradar has confirmed the appointment of Brendan Tinnelly as Head of Paid Social Advertising for ad:s, its industry specific multi-channel marketing performance platform.  In this newly created role, Tinnelly joins the ad:s strategy team and will lead a group of paid social media specialists to optimise client campaigns utilising ad:s’ proprietary technology.  Described by the firm …

The International Betting Integrity Association (IBIA) has revealed that the number of betting alerts recorded in 2021 fell to 239, a 13% decline on the 2020 figure of 270. This is part of a wider trend ‘consistent in recent years’ which has seen the average number of betting alerts annually standing at 240 between 2018 and 2020.  Geographically, Europe continued …