GVC tackles US problem gambling with Epic partnership

GVC Holdings has confirmed a new partnership with Epic Risk Management working together to tackle gambling-related harms across the US.

The partnership is to be funded by the GVC Foundation US, a non-profit subsidiary which is dedicated to promoting responsible gambling and aims to replicate the independent gambling harm minimisation consultancy’s European sports and education model.

The programme is fully funded by GVC Foundation US, which will provide $2.5m in financing over the course of two years.

“As the leading provider of advisory and education in problem gambling, Epic Risk Management has done extraordinary work in Europe,” said Martin Lycka, trustee for GVC Foundation US and director of regulatory affairs at GVC Holdings. “Our partnership with Epic in locations throughout the US will continue that impactful mission.”

Educational sessions will be made available to both up-and-coming and professional athletes, and will primarily focus upon lived experiences with problem gambling and the promotion of betting integrity.

Throughout 2020 and 2021, programmes will be launched in 14 locations across the US, covering New York, New Jersey, Michigan, Ohio, Pennsylvania, Nevada, Tennessee, Illinois, Iowa, Indiana, North Carolina, Colorado, DC and the New England region.

“For most people, gambling is entertainment – but for a small percentage of people it becomes uncontrolled, leading to devastating effects to both individuals and organisations,” said Paul Buck, CEO of Epic Risk Management.

“Epic is excited to partner with GVC Foundation US to work in the hardest-to-reach sectors to prevent gambling-related harm.”

“There’s no better way to address problem gambling than by combining hard-hitting, lived experience with industry research and expertise,” said William Pascrell, III, trustee at GVC Foundation US and partner at Princeton Public Affairs Group.

“By addressing athletes and other at-risk groups throughout the country, we’ll aim to implement the cultural change needed for the protection of at-risk gamblers and growth of the industry as a whole.”

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