North America

North American news

Enteractive: Retaining March Madness customers key to US success

SBC News Enteractive: Retaining March Madness customers key to US success

Retaining players after March Madness is key to maintaining growth across the US market and building a loyal customer base according to CRM specialists Enteractive. The firm predicted that with more states beginning to legalise sports betting, there is a growing opportunity for sportsbook operators to attract new customers. “While igaming operators like Caesars, FanDuel, DraftKings and more are spending …

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SBC agrees deal to buy the Canadian Gaming Summit

SBC News SBC agrees deal to buy the Canadian Gaming Summit

International events and media company SBC has agreed to terms to acquire the long-running Canadian Gaming Summit (CGS), Canada’s premier annual conference and trade show for land-based and iGaming professionals, from current joint owners the Canadian Gaming Association (CGA) and MediaEdge Communications.  The acquisition will be completed after this year’s edition of the Summit, which takes place June 7-9, 2022, …

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Rob Lee: Spotlight Sports – Winter World Cup to challenge bookmakers product aptitude

SBC News Rob Lee: Spotlight Sports - Winter World Cup to challenge bookmakers product aptitude

With 250 days until the first-ever Winter World Cup, Spotlight Sports Group Senior VP of Technology Rob Lee has taken time to discuss how important it is to get your product right in the run-up to the tournament. Lee, who recently joined the group from Sky Bet, also outlines the value of sportsbooks’ in-play products with games being televised around …

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Stats Perform partners with Teads to enhance sports marketing offering

SBC News Stats Perform partners with Teads to enhance sports marketing offering

In a bid to bolster its sports marketing offering, Stats Perform has entered into an agreement with Teads Studio, which will see the duo integrate their respective solutions. In particular, Stats Performa will combine its sports data API with Teads Studio’s Dynamic Creative Optimisation (DCO) tool, to offer marketers the option to leverage key sports moments with tailored, data-driven messaging.   …

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Trinidad and Tobago launches GCC to tackle gambling crimes

SBC News Trinidad and Tobago launches GCC to tackle gambling crimes

Trinidad and Tobago has established its Gambling Control Commission (GCC) that will monitor and govern gambling activities across the dual-island Caribbean nation.  On Monday, Finance Minister Colm Imbert announced the appointment of the GCC’s first board of directors that will be led by Stephan Tang Nian as Chairman. A sweeping reform of Trinidad and Tobago is expected to take place, …

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Flows to provide digital support to WK Media for sportsbook launch

SBC News Flows to provide digital support to WK Media for sportsbook launch

Igaming innovation platform Flows has entered into an agreement with WK Media Group, ahead of the latter’s launch of its sportsbook and casino product later this year.  The partnership will see Flows provide digital support to WK Media Group as it prepares to enter its product into the market, including assistance with automating digital processes, construction of digital features and …

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XB Net racing content ‘fits seamlessly’ into Indian market via NorthAlley deal

SBC News XB Net racing content ‘fits seamlessly’ into Indian market via NorthAlley deal

XB Net, a content provider for North American and Australian horse racing, has formed a digital distribution rights deal with Indian technology company, NorthAlley. As the betting firm expands its international footprint, the agreement covers XB Net’s live picture delivery and local pool-wagering services from a network of tracks in the two regions, giving NorthAlley a ‘highly-flexible’ programming schedule. This …

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Genius Sports bolsters 2022 commercial vision as NYSE status is settled

SBC News Genius Sports bolsters 2022 commercial vision as NYSE status is settled

Genius Sports has reported positive financial results across all commercial verticals, as it ended  a transformative 2021 with a revenue increase of 75% year-on-year, albeit with a substantial EBITDA decline. Publishing its Q4 and full year 2021 trading update, the London-based, NYSE-listed sports technology and data rights firm revealed year end revenue of $262.7 million (2020:$149.7m), as Q4 earnings stood …

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Xace bolsters payment network with SWIFT and ABA addition

SBC News Xace bolsters payment network with SWIFT and ABA addition

Xace has announced an expansion of its global payments service boosting network as well as incorporating new multi-currency IBANs into its product line.  The gaming payment provider’s network now includes the SWIFT international network and the US-facing ABA, as it seeks to strengthen its ability to process cross-border transactions for its igaming clients.  As a result, the firm has bolstered …

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Paysafe enlists JP Morgan as core banking partner to support further synergies

SBC News Paysafe enlists JP Morgan as core banking partner to support further synergies

Payments platform Paysafe has named multinational investment bank JP Morgan as its core banking provider, kickstarting a collaboration with the latter’s Payments business segment.  As core banking partner, JP Morgan aims to provide a ‘robust and scalable payment gateway’ to Paysafe, which offers services and solutions to businesses in a range of industries, including the betting and gaming sector.  To …

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