North America

Adam Rosenberg has been appointed as Better Collective’s Head of Marketing & Communications for its US operations, as of 14 February 2022. In his new position, Rosenberg will coordinate the sports betting media group’s PR and marketing team with a US focus, tasked with the objective of driving and coordinating its branding efforts towards the burgeoning stateside betting and gaming …

Canadian esports and igaming company Itema has received an online gaming licence from the Isle of Man Gambling Supervision Commission. The acquisition of an Isle of Man gambling licence is the last condition for Itema’s acquisition of Livestream Gaming, the parent company of esports betting firm Loot.Bet. Agreed last month, the transaction saw TSXV and ITMSF-listed Itema acquire all of …

DraftKings has been named as the official fantasy sports partner of the Norwich City Football Club for the rest of the 2021/22 Premier League season. The new collaboration sees the creation of regular content, as well as brand recognition of the US-based sports betting company throughout the Norwich City stadium, club website, and social media. Jeffrey Haas, Senior Vice president …

Andreas Koeberl, CEO at BetGames, took time out to reflect on a year of change and growth in 2021 and talk about the company’s plans and ambitions for 2022. Expect incredible new product lines and a different approach to the business.  With more than a year at the helm, BetGames has seen much growth and change in the last 12 …

Environmental, Sustainability and Governance (ESG) initiatives are a growing focus of corporations across all mass market sectors. Though cynics may argue that the policies function largely as a public relations exercise, for Robert Hoskin this is far from the case.  To date Hoskin’s career reflects the ever-changing landscape of igaming, witnessing first-hand PartyGaming’s transition through subsequent M&As with Bwin, GVC …

As global regulatory frameworks continue to evolve – with Asia and the US embracing sports betting at an accelerated pace, operators are faced with unique challenges.  Sharing his insights into operating a sports betting platform in the Asian betting sector and beyond, Simon Noble, Head of Sportsbook Product at Champion Sports, highlighted key regional markets as well as hurdles firms …

Entain Plc has this afternoon confirmed that it has acquired leading Canadian sportsbook brand Sports Interaction by striking a  CAD300 million (£175m) deal to acquire operator Avid Gaming.  The FTSE100 gambling group brokered a deal with Middlebrook Investments Limited, the owner of Avid Gaming, whose Sports Interaction brand is licensed, to exclusively provide online gambling services for the Mohawk Council …

Allwyn has confirmed the ‘planned appointment’ of Justin King to serve as Chairman of its UK business, should the pan-European lottery conglomerate win the Fourth National Lottery Licence Competition. The former long-term Chief Executive of Sainsbury’s Plc (2004-2015), King has served as a strategic advisor of Allwyn’s bid to become the next National Lottery steward – a decision that imminently …

Sportradar Integrity Services has revealed a multi-year integrity services agreement with Athletes Unlimited to protect its competitions from match-fixing and betting-related corruption. As a supplier of sports integrity solutions and a division of Sportradar, Sportradar Integrity Services stated that the partnership was secured as part of a ‘competitive selection process’, which expands the group’s position in North American sports. Jill …

ASX, the venture of Paddy Power’s former marketing chief, has moved to bolster its sports content ahead of the Six Nations, which commences this weekend. The platform, which functions as a ‘virtual stock market’ for NFTs, has incorporated rugby union into its wider sports offering in anticipation of the tournament, supported by data from Rugby Analytics.  Players invest in the …