SBC News ic3group supports industry with new strategic advisory service

ic3group supports industry with new strategic advisory service

Ic3group has agreed to offer strategic support to the betting and gaming sectors after confirming the launch of its new advisory service.

The new service will see the group partner with operators and suppliers across the world to offer advice on their growth and expansion strategies.

The company was founded by David Copeland, Chris Miller and Keith McDonnell, who between them have amassed over fifty years of combined global experience across the gaming sector.

In addition, the three gaming industry veterans will also offer their ‘operational know-how and global network’ of clients to ‘deliver what sports betting and gaming businesses need to help achieve their growth objectives’.

Copeland is an experienced founder, owner and investor within the global gaming and sports betting space including US affiliate Wedge Traffic, Sportsrated – an AI platform – and headhunting platform,

Most recently, he has established himself as a US-focused dealmaker, driving customer acquisition strategy and market access.

Miller is currently the long-term Managing Director of, while also boasting a ‘global reach at Investor and Executive level, from Tier1’s to Start-ups’. He has also been praised for his extensive track record in ‘bringing mutually interested partners together to open up new business opportunities & find solutions for critical business issues’.

Meanwhile, McDonnell is the CEO of, an international service provider to the sports betting and iGaming industry.

Drawing on over a decade of senior level Operator experience with the likes of William Hill, the UK Tote and Bodog Europe and Asia, he is also an investor in a number of niche industry businesses and has assisted others in raising capital and brokering strategic deals.

The expertise of the three principals, combined with their reach within the sector, will add ‘substantial value by identifying suitable M&A targets, market access opportunities, sources of finance, and strategic business development solutions’ according to ic3group.

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