SBC News Voice of the Sports Betting Industry
At The Races has launched a brand new, comprehensive and free to download app for all iPhone and Android users. The At The Races app gives users access to horse racing news, race cards, video form, tipsters, Timeform analysis and betting services.
The At The Races app brings content and services from the UK’s largest racing TV channel and website straight to the smartphone and tablet device on one instant and easily accessible platform. Alongside its comprehensive race cards and news service the app offers a host of exclusive features including:
- Watch race replays
- Access an archive of over 12,000 races
- Scroll instantly to the finish of a race
- See Timeform comments
- Tap for more in-depth form and career histories
- Catch up on favourite ATR TV shows on demand
- Compare odds directly within the app
- Select the best value from three leading bookmakers
- Access full account history and bet seamlessly within the app
All ATR races are available to view on the app within just minutes of the finish. ATR TV programmes including Racing News and Racing Live are also available to watch in an on demand catch up service.
The new At The Races app makes getting the best betting value easier than ever before. Users can tap to see prices from three leading bookmakers compared directly within the app and can then simply select the price they want and bet through their existing bet365, William Hill and Ladbrokes accounts.
Matthew Imi, Chief Executive at At The Races, said: “We are absolutely delighted to take the At The Races service to the next level with the release of this free app. Its content, features and user-friendly design all set it apart from its rivals. With more people watching At The Races on TV and increasing numbers coming to our website, in fact around 2.5 million monthly TV viewers and more than that reported by Google Analytics on the site each month, the new app will only extend our reach further. It will help us to not only continue to popularise the sport, making it as accessible as possible, but also to position us long term to deliver sustained growth and increasing commercial returns for our racecourse partners.”
