Spillemyndigheden DK moves forward on new marketing orders 

Danish gambling regulatory authority Spillemyndigheden has reminded licensed incumbents that new marketing requirements will come into effect on 1 April 2020.

On 1 January 2020, Spillemyndigheden officially sanctioned a new executive order adding a further segment of requirements to Denmark’s gambling code related to marketing requirements on gambling-related products and services. 

From the start of April, all Danish licensed gambling incumbents (land-based and digital) must inform consumers of the following features and provisions across their advertising portfolios:  

  • Gambling product age limit requirements
  • Reference Spillemyndigheden direct problem helpline
  • Promotion of ‘ROFUS’ Danish gambling’s self-exclusion network

Spillemyndigheden underlined that its executive order requirements will be enforced across all operator products and marketing channels.  

Further new requirements will see all Danish gambling incumbents have to clearly display their Spillemyndigheden licence IDs to customers across their websites or retail inventories. 

Noting that incumbents and media stakeholders will have queries related to these new requirements, Spillemyndigheden confirmed that it will issue a guideline on its legislation detailing clear examples across all media formats.

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