In time for Euro 2020’s tournament kick-off, Betfair has launched its new nationwide advertising campaign, featuring the tagline ‘Because we’re Betfair’. Working with creative agency Pablo London, Betfair states that it has taken a new direction to promote its brand as the ‘leader of the pack’ for sports betting. Featuring a CGI mammoth encased in ice, Betfair new advert …
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Norwich City has this morning announced that it has terminated its principal sponsorship with Asian facing bookmaker BK8 Sports. The sponsorship, which was confirmed on Monday, had been met with widespread criticism by fans of the club, who had uncovered ‘sexually provocative’ social media marketing campaigns published across BK8’s channels. Issuing a morning statement, Norwich City detailed – “The club …
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The European Gaming and Betting Association (EGBA) has reaffirmed that its members will observe its Code-of-Conduct on responsible advertising throughout the course of a rescheduled UEFA Euro 2020 Championships (11 June to 11 July). The Brussels based trade body launched its code-of-conduct on responsible advertising last April, to ease regulatory concerns on gambling advertising during the height of Europe’s COVID-19 …
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Betclic Portugal has remixed the battle cry of football icon Cristiano Ronaldo to inspire another Portuguese victory at Euro 2020. This week, the bookmaker unveiled its new advertising campaign ‘Andar bater, tu bates bem – ‘Come here, You Knock it Well’, named after the infamous words that Portuguese captain Ronaldo shouted to his teammate João Moutinho during the tense penalty …
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UK advertising standards bodies have reiterated that the normalisation of gambling was a ‘predicted consequence’ of the 2005 Gambling Act. In its submission to the DCMS consultation of the 2005 Gambling Act, the Advertising Standards Authority (ASA) said that its role was to “prevent gambling advertising that ‘normalises’ irresponsible or potentially harmful gambling behaviour”. The response saw the ASA document …
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Norwich City has unveiled online betting and gaming brand BK8 Sports as the newly-promoted Premier League side’s principal partner for the 2021/22 season. Through the deal, a bespoke colourway of the BK8 logo will feature as the new front-of-shirt sponsor on both the Canaries’ first team match and training kits. According to a joint statement, the two parties have ‘a broad range of engaging and powerful …
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Sports broadcaster and journalist Natalie Sawyer has joined Irish bookmaker BoyleSports as a brand ambassador ahead of this summer’s 2020 UEFA European Championships. In her new role, the former Sky Sports host will provide video content featuring previews and reaction throughout the tournament across BoyleSports’ social media channels and on the BoyleSports blog. She joins former England and Liverpool captain …
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Coral has launched its new marketing campaign and podcast to ‘engage with the passion of football fans’ during the UEFA Euro 2020 championships. Proclaiming to be the most rewarding bookmaker for football fans this summer, Coral has launched its new ‘Matchday Rewards’ campaign that will allow its customers to unlock prizes during each Euro 2020 football match. “Coral wanted to …
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SBC Digital North America is set to provide a deep dive into the marketing strategies that really work for US sports betting operators, with input from senior executives and specialists from Caesars Entertainment, BetMGM, Foxwoods, Penn Interactive, and Yahoo Sports. The Marketing & Affiliation track on June 9, the opening day of the online conference and expo for the sports …
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Betano has secured its second sponsorship agreement in the Brasileiro Serie A, signing a two-year deal with Rio de Janeiro-based Fluminense FC. Under the terms of the agreement, the Kaizen Gaming operator will gain brand visibility on the front of Fluminense players shirts, with the Betano logo appearing on the team’s jerseys in the opening match of the Brazilian Cup …
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