Scientific Games has expanded the capacity of its sports betting aggregation platform OpenArena (formerly OpenMarket) by providing its partners with access to OtherLevels’ customer engagement solution. Launched in 2020, OpenArena is a ‘one-stop marketplace’ providing access to products from Scientific Games and its portfolio of partners, including those focused on sports betting intelligence, as well as data feeds and trading …
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Kicking off a new year, GambleAware will launch the ‘next phase’ of its marketing strategy to promote the National Gambling Treatment Service. The gambling harm prevention charity will promote its ‘Start to Regain Control’ campaign during the first half of 2021, with the aim of raising awareness of the National Gambling Treatment Service among vulnerable audiences within the UK’s most ‘at-risk …
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Groupe FDJ has unveiled its new nationwide marketing campaign ‘Et voir la France gagner’ (‘See France Win’) highlighting the social responsibilities of Française des Jeux (FDJ) in helping France recover from COVID-19 pandemic. The campaign developed by HAVAS Paris showcases FDJ’s ongoing national lottery projects supporting the funding of French sports, arts, heritage, and culture. Furthermore, the campaign highlights FDJ’s commitment to …
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Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …
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BetMGM has been named the Official Betting Partner of the National Basketball Association’s (NBA) Philadelphia 76ers, shortly after the mobile casino and sportsbook app’s Pennsylvania debut. The recent agreement will see the firm launch a range of 76ers branded casino games, in addition to featuring across all of the team’s digital and social media platforms including the official 76ers app. …
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French football legend Robert Pires has been appointed Brand Ambassador at Asian online casino and sports betting operator CMD368. In his role as a Brand Ambassador, Pires will work closely with CMD368 to promote the company’s brand in Asia and carry out digital marketing ahead of next year’s highly anticipated UEFA European Championship. He will also participate in a promotional …
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LeoVegas has strengthened its commitment to affiliate marketing compliance after agreeing to integrate the GiG Comply software from Gaming Innovation Group. GiG Comply, which can scan more than 30,000 web pages each day, can help regulated betting operators to automate compliance checks, with a focus on allowing users to adhere to diverse marketing standards and regulations. By utilising the self-service …
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The College of Psychiatrists of Ireland has declared problem gambling a ‘public health crisis’ after releasing its Gambling Disorder Position Paper this week, urging the government to issue a blanket ban on betting advertisements in the country. The paper, developed by the Faculty of Addictions Psychiatry of the College, points towards the national lockdown as a contributing factor in the …
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Betfred has penned a triple deal to become an official partner to the England Men’s, Women’s and Wheelchair teams for 2021, including when England hosts the upcoming edition of the Rugby League World Cup (RLWC) tournament. In 2017, the UK bookmaker secured the title sponsorship of the Super League, the top tier of rugby league. The deal was extended in May …
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The annual Grade 1 Challow Hurdle race at Newbury Racecourse and its supporting card is set to gain a new sponsor in the form of MansionBet, as part of a new two-year deal. This forms part of a wider partnership between MansionBet and Newbury Racecourse where the Challow Hurdle takes place. Newbury Racecourse’s Sponsorship Manager Lara Johnston said: “2020 has …
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