SBC News Voice of the Sports Betting Industry
Superbet, Romania’s leading bookmaker, has expanded its content capacity by entering a publishing partnership with Sportal365.
The agreement will see Superbet integrate Sportal365’s publishing platform across its key market domains of Romania and Poland, developing deeper sports led content for its customers.
In its statement, Superbet detailed that it seeks to ‘power-up’ its content capabilities by utilising Sportal365 publishing platform, in turn boosting engagement with its pre-match and live odds markets.
Johnny Hartnett, CEO of Superbet Group, said: “We want to provide our customers with a rich, multichannel experience that allows them to do their research, reading news articles, studying historical statistics as well as be entertained through a variety of proprietary content. Sportal365 technology enables us to optimize the delivery of this proposition and we are delighted to work alongside them.”
Sportal365’s publishing platform has been tailored to meet bookmaker marketing and retention demands operating across multiple markets. The company’s clients include bwin, efbet, Winbet and GSP.ro.
Sportal365 content can be fully optimised with a bookmaker’s API feeds, allowing for the most accurate engagement with minimised IT resources. It is also boosted by instant tracking for social media and digital channels, allowing for quicker publishing output.
Stilian Shishkov, CEO of Sportal365, added: “We are thrilled to enter into a partnership with Superbet, one of the most technologically advanced betting companies on the market. Our content platform fits perfect with the ambitious plans of Superbet to become a dominant force on the betting market.
“Technologically both our companies are investing and delivering great products which gives both companies the opportunity to grow rapidly together.”
