As the club gets ready for a return to the Premiership, Fulham FC has welcomed Dafabet as its new main team partner, in a two-year record shirt sponsorship deal for the club.
The announcement of the new partnerships coincides with the launch of the club’s new 18/19 adidas home and away kits, which will carry the Dafabet logo displayed on the front of the playing shirts worn by the First Team for the 2018/19 Premier League campaign and the Fulham FC Women’s team. The Home Kit will be worn for the first time this Saturday (14 July) when Slaviša Jokanović’s side plays Reading in a pre-season friendly at Aldershot Town.
Dimitris Karatzas, Chief Executive Officer at Dafabet, commented: “We are delighted to continue our long-lasting presence in the Premier League by partnering with a club full of heritage and tradition. While the relationship is in the early stages, our initial discussions with the club’s officials have given me every confidence that we share the same passion for football, we’re looking forward to a fruitful and successful partnership.”
John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, added: “We’re very proud to announce our partnership with Fulham Football Club who are steeped in tradition being London’s oldest club. Being one of the most recognised Asian brands it was very important to us to continue to be seen in the most watched league in club football, especially seeing more new gaming brands entering football of late. We’ll be bringing the highest level of experience to the partnership and will engage with both the club and fans, working towards common goals. It goes without saying we look forward to forming a successful relationship, roll on the new season.”
Fulham Football Club earned a place in the Premier League, after an absence of four years, by defeating Aston Villa 1-0 in the Championship Play-Off Final at Wembley last May. Pre-season preparations are firmly underway as the team gets ready for the 2018/19 Premier League opener at home against Crystal Palace on Saturday 11 August.
As well as presence on the front of playing shirts from 2018/19, Dafabet branding will be visible around Craven Cottage on matchdays and across the Club’s social media and digital channels. There will also be significant engagement opportunities for Dafabet to reach the Club’s domestic and international fan base.
Casper Stylsvig, Chief Revenue Officer of Fulham FC reacted to the new partnership: “I am delighted that the Club has been able to benefit from the team’s tremendous success of last season’s promotion to the Premier League by securing a record shirt sponsorship deal. We look forward to enjoying our return to the top flight with Dafabet and working with them to continue to grow the Club’s brand globally.”