SBC News Voice of the Sports Betting Industry
Betway has continued it sporting sponsorship quest, by aligning itself with Cricket West Indies (CWI), where it becomes the official betting partner.
Under the terms of the deal Betway will see its branding appear at all West Indies home series international matches, until the culmination in 2019.
Furthermore, the online bookmaker will also benefit from inclusion on the CWI website and across its social media channels, as the firm continues is global sporting investments.
Dominic Warne, CWI’s Commercial and Marketing Director, added: “We are really pleased to announce this partnership with Betway, such is their profile and international customer base.
“This new partnership will enable further investment in our cricket programmes at every level, including the education of professional cricketers as they build their careers at home in the Caribbean and on the global stage.”
This follows shirt sponsorship agreements reached alongside the La Liga trio Levante U.D, Deportivo Alaves and C.D Leganes ahead of the new Spanish football season, as well as becoming a premium partner of Italian outfit AS Roma.
Betway’s Anthony Werkman, said: “We are delighted to have partnered with Cricket West Indies, a passionate and world-renowned nation, as we make our first steps into the world of cricket.
“We are committed to partnering with a wide-range of sports, and are sure that this partnership will prove to be a successful one. We are really looking forward to all the action.”
