After the successful launch of MUTV on iOS, Android and MUTV.com last season, Manchester United has elevated its digital network by making it available on four new platforms: Amazon Fire TV, Apple TV, Roku and Xbox.
The announcement comes at one of the most popular times for the MUTV platform, with the club’s official media outlet getting exclusive access of the United’s pre season tour.
The additional platforms will provide Manchester United’s fans with the ability to watch MUTV from the comfort of their living room, without a cable or satellite pay TV subscription.
With the expansion, the club has outlined its ambition to appeal to appeal to a younger demographic, detailing that there is growing trend for younger audiences in particular to access programming via the internet through platforms such as these.
Existing subscribers to the MUTV app and web platforms can access these new platforms for free via a universal login feature which allows the same login details to be used across several devices.
Manchester United’s CEO of Media, Phil Lynch commented: “The continued expansion of MUTV and the launch on these platforms expands our reach, opens up new audiences, and provides our fans easy access to our award winning on-demand and linear programming, without having to leave their set-top-box environment.”
This continued expansion provides MUTV access to a new demographic of the club’s fanbase in the US and selected countries across Europe, Asia, Australia and Africa.
MUTV will further be introducing a wide range of new on-demand categories including matchday programming and highlights, a library of classic matches, MUFC Original films, celebrity features and much more. Moreover, a selection of this content will be available for free enabling non-subscribers to also stream videos and deepen their engagement with the Club.
Subscribers to MUTV will be able to watch all of Manchester United’s Tour 2018 fixtures live, including the International Champions Cup games with AC Milan, Liverpool and Real Madrid.