GambleAware launches ‘Bet Regret 2’ targeting Cheltenham audiences

Marc Etches – GambleAware

Industry charity GambleAware has released its second ‘Bet Regret’ advertisement of its headline two-year ‘Safer Gambling’ nationwide campaign, targeting Cheltenham Festival 2019 audiences.

Safer Gambling continues its high-impact / high-reach mandate, with the new Bet Regret advertisement being broadcast this week across Cheltenham Festival’s multiple media formats.

Marc Etches, CEO of GambleAware, said: “We hope this new commercial will get people thinking about their gambling habits and to recognise if and when they might be making a bet they will soon regret.

“Betting when you’re bored or drunk or chasing losses can be risky, so we want to encourage people to think twice about these sorts of bets, before they make them. Cheltenham Races is one of the most popular betting occasions of the year, so we want to make sure people are aware of the risks linked to their betting habits.”

As stated on its campaign launch, Bet Regret aims to target ‘2.4 million young men who gamble regularly on sport’, a group GambleAware states is at the highest risk of developing a gambling problem.

In its core message, Safer Gambling seeks to raise awareness of impulsive betting behaviours by family and friends, in order to encourage moderation and reduce gambling-related harm.

The Safer Gambling Campaign, which GambleAware was invited to lead on by the Minister responsible for gambling policy, aims to raise awareness of the important issue of gambling-related harm and encourage a behaviour change among young sports bettors.

All Safer Gambling content and messaging has been developed with broad advice from public health experts and academics who specialise in gambling harms, as well as treatment providers, related charities and those with a lived experience of problem gambling.

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