Betclic appoints Socialy.fr to lead new image

Seeking to revamp its home market profile, French online bookmaker Betclic has confirmed the appointment of Paris-based Socialy.fr as its new lead creative advertising agency for display, TV and digital verticals.

Socialy.fr replaces Omnicom Group and DDB Europe, French marketing agency Romance as Betclic lead creative account.

French media news source Strategies.fr, reports that Betclic’s executive team appointed Socialy.fr without undertaking a competitive/competitor review.

New incumbent Socialy.fr is a specialist in strategizing multi € million ad-spend accounts, having developed high coverage/impact campaigns for Mcdonalds France, Accenture, Banque Privee and Total Gas.

Entering 2019, Betclic released its first advertising campaign ‘New Playground’ under the guidance of Socialy.fr, promoting its in-play and mobile betting services to French millennials aged 18-25.

Returning its management offices to Bordeaux France, a new Betclic executive team has emphasised its commitment to re-establishing the online bookmaker as France’s leading sports betting proposition.

Seeking to recapture its former glories, Betclic’s executive team has stated that the bookmaker will develop new advertising concepts alongside engaging content, refreshing its legacy image to French sports consumers.

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