Marketing

Digital marketing software provider Optimove has entered a new partnership with BlueRibbon Software which will focus on boosting player engagement and retention. Under the agreement, BlueRibbon will build an ‘out-of-the-box integration’ with Optimove, enabling Optimove users to create custom jackpot campaigns, increasing player engagement, loyalty and retention. Yuval Shefler, VP Strategic Partnerships at Optimove, said: “BlueRibbon’s gamification solution is a …

Fitzdares has launched a new series of short documentaries, the first of which will pay tribute to the late British flat racing horse trainer Sir Henry Cecil. The documentary series, entitled ‘Honour’, will be launched on 20 November across Fitzdares social media platforms, with the series voiced by BAFTA and Olivier award-winning actor Toby Jones. Discussing the new series, Fitzdares …

Playtech Sports terminals took a quarter of a million bets on darts and table tennis totalling close to €6 million in the first month after the UK’s betting shops reopened from the first national lockdown in June. These numbers, said Lee Drabwell from Playtech Sports (pictured), show that the demand for these ‘alternative sports’ – which enjoyed such an unexpected …

Football Index has donated its shirt sponsorship for Nottingham Forest and Queens Park Rangers to the Young Gamers and Gamblers Education Trust (YGAM). Marking Safer Gambling Week, QPR will wear a special edition shirt for their London derby against Watford on 21 November, while Nottingham Forest will be sporting the shirts for their game against Bournemouth on 24 November. The …

Fun88 has expanded its esports presence by securing a ‘multi-year agreement’ to become the ‘global betting partner’ of Dota 2 pro-team OG. The Isle of Man online bookmaker has, therefore, undertaken its biggest esports sponsorship commitment to date by partnering with the back-to-back champions (2018 and 2019) of ‘The International’, Dota 2’s annual world team championships hosted by Valve.   …

Gaming Innovation Group (GiG) has enhanced the capabilities of its marketing compliance tool, GiG Comply, by adding a new language detection feature. The new feature will allow operators to ensure that they are compliant with regulatory guidelines in particular markets by identifying which language a website is using to promote their brand. Ben Clemes, Chief Commercial Officer at GiG, said: …

La Liga president Javier Tebas has urged Spain’s coalition government to suspend its prohibition of betting sponsorships as the league clubs face an immediate funding crisis. Speaking at the “Marca Sports Weekend” digital conference, Tebas laid out the devastating consequences of the COVID-19 pandemic on La Liga finances, which leaves clubs facing a ‘€500 million funding shortfall to finish the …