Marketing

Spotlight Sports Group has extended and expanded its live video content partnership with Betfair which will focus around the Racing Post Live show. Every Saturday afternoon through 2021, Racing Post Live will broadcast live reactions from racing experts as well as exchange prices and tipping throughout the day’s racing. With the aim of driving bettor engagement, the video partnership will …

Sportradar has agreed to exclusively manage the advertising inventory for Forza Football’s live score app by supplying its data-driven marketing solution, ad:s. Through the partnership, Sportradar will utilise its knowledge of bookmaker marketing requirements to optimise the football technology firm’s advertising placements.  Sportradar will, through its Marketing Cloud platform, support Forza Football in delivering personalised messaging by prioritising native, odds-first …

Spotlight Sports Group will supply independent betting content to Sportal365 after agreeing to support the CMS platform provider in expanding its sports content publishing platform. Through the partnership, Spotlight Sports Group will deliver bespoke editorial content which will be made available to Sportal365’s client base. “We’ve really grown our bespoke editorial offering, covering all sports in more than 70 languages,” …

Marathonbet has become the latest company to sign an agreement with Gaming Innovation Group (GiG) in order to integrate the GiG Comply compliance tool. GiG Comply is tailored to cover market-specific legislation and advertising standards, ensuring Marathonbet meets compliance requirements in various territories. The self-service marketing compliance software will allow Marathonbet to establish checklist perimeters with specific criteria to scan …

UEFA has called for a meeting with European stakeholders to review the existing format of the UEFA Champions League, the PA news agency has reported. All European domestic leagues will reconvene today to discuss overhauling the UEFA Champions League, Europa League and Conference League from 2024. According to the report, UEFA would scrap the Champions League’s round-robin format, which often …

Online sportsbook MansionBet has maintained its prominent position in the horse racing sector after renewing its partnership with Hayley Turner OBE for a second year. MansionBet’s collaboration with champion jockey Turner has seen the duo cooperate on a number of campaigns throughout 2020, including Cheltenham and Royal Ascot, where she earned her second record-breaking win in the Sandringham Stakes. The …

Ladbrokes has been sanctioned by the Advertising Standards Authority (ASA) after a complaint regarding an on-demand video advertisement. Released on 25 October 2020, the video, set in a café, depicted various customers using the Ladbrokes app on their phones. Footage of a horse race is then shown, while a voice over states ‘come starter’s orders, I’m a bag of nerves,’ …

Betegy has agreed to supply its in-house technology to Parimatch in an agreement which aims to ‘revolutionise’ the operator’s internal marketing processes. Under the terms of the deal, Parimatch has deployed Betegy’s proprietary automated content generation platform, which allows the operator to generate personalised marketing content and campaigns on a daily basis. Alex Kornilov, Managing Director of Betegy, believes that …

Spotlight Sports Group has undertaken a ‘brand refresh’ which aims to reflect the company’s global value proposition. From today, the group has launched a ‘new look website and campaign’ in addition to streamlining its core betting offering for global partners. In addition to the increased focus on betting content, media partnerships and trading solutions, Spotlight Sports Group has also released …