Marketing

As influencer marketing becomes a commonplace strategy in the Indian Premier League (IPL) and other sports within the country, operators and firms alike must educate customers about the products that sports stars and celebrity personalities are advertising. Parimatch, a firm that teamed up with MMA icon Conor McGregor in 2019, is one such company that places a strong emphasis on …

Matchroom has launched its own independent media production arm called Matchroom Media, which will become the home to production of live events, original documentaries and shoulder programming for all broadcast platforms. The new division will be led by Director of Programming, Katie Hearn, who first joined Matchroom in 2004. Hearn boasts an impressive CV, having started out at Sky Sports in 1996 and going on …

The Daily Telegraph has reported this morning that PM Boris Johnson will likely support a ban on gambling industry shirt sponsorships across football.  Citing sources ‘close to Downing Street’, the Telegraph stated that Johnson’s senior cabinet are determined to press ahead with drastic reforms to the UK gambling sector. A ban on shirt sponsorships by gambling brands has been pitched …

Chief Marketing Officer at Nederlandse Loterij Arno de Jong has argued that the Dutch lottery’s TOTO brand is ‘alive and kicking’ due to the success of the ‘King TOTO’ campaign. TOTO recently received a Golden Effie award at the Effie Awards Europe 2020 in the Media, Leisure and Entertainment Category as a result of the campaign, garnering further international recognition …

Betsson AB has appointed LeanConvert to serve as lead digital optimisation and conversion agency across its international portfolio of +20 brands. The specialist UX and UI agency will undertake a review of Betsson’s individual brand strategies with regards to their onsite user conversion rates and optimisation capabilities. The partnership will see Betsson marketing and web development teams supported by LeanConvert …

The Advertising Standards Authority (ASA) has reminded UK stakeholders that its ‘consultation phase’ requiring evidence on ‘advertising of loot boxes and other in-game purchases’ will close next week on Thursday 28 January.  The UK advertising standards body launched its consultation back in November, following concerns raised by government ‘select committees’ on elements of loot boxes, highlighting in-game purchases. In its …

Spanish online gambling trade association Jdigital has confirmed that its appeal against the gambling amendments of the ‘Royal Decree on Advertising’ has been accepted by Spain’s Supreme Court. Representing the interest of Spain’s licensed online gambling incumbents, Jdigital takes its existing dispute with the Ministry of Consumer Affairs to Spain’s highest-ranking law court. The trade association maintains that the decree …

The Supreme Tribunal of Spain has accepted an appeal lodged by Spanish media trade union Asociación de Medios de Información (AMI) challenging the amendments of Spain’s Consumer Affairs Ministry on the ‘Royal Decree of Advertising’.  Published in yesterday’s government gazette, the AMI has urged the Supreme Tribunal – Spain’s highest-ranking legal body – to review Consumer Affairs orders that the …