Marketing

The latest marketing news for the gambling industry

DCMS pushes for Ofcom to become the regulator of ‘online environments’

SBC News DCMS pushes for Ofcom to become the regulator of ‘online environments’

The UK government has published its initial white paper on its proposed ‘Online Harms Bill’, putting forward new regulations that will make tech companies responsible for their online environments.  Presenting the white paper to Commons yesterday, UK Digital Secretary Oliver Dowden (DCMS) stated that “trust in tech is falling… that’s bad for the public, and it’s bad for the tech …

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EGBA welcomes European Commission’s DSA proposals

DSA

The European Gaming and Betting Association (EGBA) has welcomed new proposals made in the European Commission’s proposals for a Digital Services Act (DSA). The publication of the proposals follows on from the Commission’s calls for ‘an ambitious reform of the digital space’.  The long-awaited legislative proposal, which will support the Digital Markets Act, will introduce rules for regulating large digital …

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UKGC issues festive warning on scam lotteries 

uk gambling commission (UKGC)

The UK Gambling Commission (UKGC) has warned the general public to be aware of potential lottery scams which target consumers during the festive period.  The Commission has published its latest guidance to inform the public on how to spot fraudulent lotteries, detailing the checks that consumers should undertake before participating in any festive prize draws. It warned the public to …

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OneFootball shows multimedia ambitions by acquiring Dugout

Onefootball

OneFootball has acquired Dugout in a move which will expand its digital media portfolio, whilst also securing a working relationship with Europe’s biggest football clubs.   The acquisition will see Dugout’s exclusive video content added to the OneFootball app, which will obtain a new premium club content vertical to promote its 70 million global users.  Securing Dugout content, OneFootball will continue …

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Superbet sponsors Grand Chess Tour’s 2021 return

SBC News Superbet sponsors Grand Chess Tour's 2021 return

The Grand Chess Tour (GCT) has announced its 2021 schedule, returning to action from its 2020 hiatus due to global pandemic circumstances. Recognised as world chess’ most prestigious tour series, the GCT sees FIDE’s 12 leading ‘Grandmasters’ and wild card entries compete in five tournaments featuring ‘classical’ and ‘rapid&blitz’ (10-and-3 minute clocks) game formats. Romanian bookmaker Superbet has announced that …

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Avento Group integrates GiG Comply software

Avento Group integrates GiG Comply software

Gaming Innovation Group (GiG) will help Avento Group (Avento MT Limited) remain compliant with the varying regulatory requirements of different gaming jurisdictions after agreeing to supply its automated marketing compliance screening tool, GiG Comply. GiG Comply helps regulated betting operators to automate compliance checks, with a focus on allowing users to adhere to diverse marketing standards and regulations. Ben Clemes, …

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Square in the Air recruits betting media guru Richard Bloch for critical 2021

SBC News Square in the Air recruits betting media guru Richard Bloch for critical 2021

Square in the Air (SiTA) has strengthened its senior leadership team by appointing seasoned industry public relations and outreach executive Richard Bloch as a Media Director. Bloch has joined the London-based igaming and sports betting communications agency from William Hill, where he formally led the FTSE250 bookmaker’s social media and brand activations as Global Head of Branded Content. A 20-year …

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UKGC issues guidance on copyright duties

Sarah Garnder: UKGC consultation conclusions due this summer

The UK Gambling Commission (UKGC) has urged licensed operators to register their subsidiaries with the City of London Police’s ‘Infringing Website List’ (IWL) to safeguard the UK’s digital laws on intellectual property rights and copyright infringement. The IWL is an online portal operated by London Police’s ‘Intellectual Property Crime Unit’ (PIPCU), which maintains an up-to-date list of websites that infringe …

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Kindred Group aligns with Middlesbrough FC in community initiative

Image of Middlesbrough FC's Riverside Stadium

Kindred Group has donated its shirt sponsorship of Middlesbrough FC to the MFC Foundation as part of a new agreement with the Championship club to strengthen its links with community initiatives. The online gambling operator, which owns sports betting and casino brands 32Red and Unibet, is one of Boro’s principal partners. The two parties currently promote safer gambling practices through …

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