Digital Fuel accelerates US profile securing New Jersey ASCIE licence

Industry full-service online marketing agency Digital Fuel continues to press forward with its US-market strategic initiatives having been granted approval to operate services in New Jersey securing its Ancillary Casino Service Industry Enterprise (ACSIE) licence.

The ACSIE License is granted by the State of New Jersey’s Gaming Enforcement Division and State Assembly.

The License will approve Digital Fuel to secure commercial and representative agreements, for gambling marketing services undertaken within the state of New Jersey.

Updating the media, Toby Oddy Founder and Chief Executive was pleased to have completed a two-year directive for the marketing agency.

Furthermore, Oddy revealed that Digital Fuel would move to launch initial NJ media buying and planning, affiliate and player acquisition services for NJ betting incumbents.

“There has never been a more exciting opportunity within the sports betting community as the explosion of demand for sports wagering products in the USA shows no sign of slowing down and Digital Fuel is delighted to be among the first US pioneers in the highly competitive wagering customer acquisition space.”

Oddy added, “Our ACSIE License application reflects our commitment to helping shape the development of New Jersey’s fledgeling sports betting market as we ensure the responsible approach to affiliate licensing and regulation becomes the model adopted US-wide as sports betting sweeps the nation.”

Founded in 2013, Digital Fuel has rapidly expanded their global reach adding offices in Hong Kong and New York to their Australia and UK home bases, allowing for round-the-clock servicing of clients in the iGaming and online betting space

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