Buzz Bingo appoints ‘customer engagement pro’ Jamie Queen as commercial lead

Buzz Bingo (formerly Gala Leisure) has confirmed the appointment of Jamie Queen, former Thomas Cook Group Marketing Director to the newly created role of Chief Commercial Officer (CCO).

Queen will be tasked with leading a rebranded Buzz Bingo’s commercial operations and enterprise, focusing on enhancing brand development and customer interactions.

The executive will join Buzz Bingo’s leadership team this June, reporting directly to Chief Executive Chris Matthews, who commented on the appointment:-

“Jamie impressed us with his passion for understanding what drives customer behaviour, his interest in disruptive innovation and his ability to harness the latest technology. He has an excellent track record in managing businesses across digital and retail platforms”

“At a time when Buzz is going through rapid change and exciting development, we are extremely positive about what Jamie will bring to both the executive management team and the organisation as a whole.”

Buzz Bingo is the new identity of UK legacy bingo operator Gala Leisure, a former subsidiary of Gala Coral UK, which was sold to private equity firm Caledonia Investments in 2015 for £250 million.

During 2018, Buzz Bingo would undertake a £40 million ‘makeover’, improving its 100 UK bingo clubs, with the operator seeking to attract new audiences.

Furthermore, Buzz Bingo would relaunch its online gambling services, utilising Playtech Plc provisions as lead omni-channel systems provider.

Queen commented on joining Buzz Bingo leadership – “Buzz Bingo is a great brand with an interesting story to tell. With its strong credentials in offering first-rate entertainment across the UK, it’s very well-positioned to capitalise on the growing trend for consumers to seek out interesting and authentic experiences. At the same time, with its new digital platform showing strong growth, I’m excited about how the omni-channel brand evolves.”

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