Buzz Bingo appoints Hope&Glory as communications lead

Chris Matthews – Buzz Bingo

Buzz Bingo, operator of the UK’s largest retail bingo network has confirmed the appointment of London public relations firm Hope&Glory as lead communications agency.

The appointment sees Hope&Glory manage Buzz Bingo’s press office, media contacts and creative communications for campaigns, running across the operator’s 119 bingo premises’ nationwide.

Following a £40 million makeover, Buzz Bingo is the new brand identity of Gala Leisure, the former retail bingo operating unit of Gala Coral UK, a division sold to private equity fund Caledonia Investments in 2015 for £250 million.

Led by new Chief Executive Chris Matthews, a rebranded Buzz Bingo would relaunch nationwide in October 2018 seeking to attract new audiences to UK bingo.

Speaking to PR Week, Chris Matthews commented on Buzz Bingo plans – “Our focus is always on our players and providing them with somewhere they can go to have fun and feel part of a community, no matter who they are or where they’re from,”

“We’re very excited to welcome Hope&Glory to the team and can’t wait to get working on some new campaigns.”

Hope&Glory is recognised as one of the UK’s leading PR agencies, specialising in retail communications for large scale enterprises and marketing campaigns.

Laura Silbey – Hope&Glory

The London agency has worked and represented for numerous UK top spend advertisers including – Adidas, IKEA, 02, Argos and UBER Eats.

Backing Buzz Bingo, Hope&Glory PR director Laura Silbey added: “It’s an exciting time to be working with Buzz Bingo and we’re looking forward to collaborating to make the brand – and the game of Bingo – more famous among a wider audience.”

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