William Hill seeks new creative lead as Bark&Bite affair ends

Leeds based marketing agency Bark&Bite has confirmed to UK business news sources that it will no longer act as lead creative agency for FTSE bookmaker William Hill Plc.

Bark&Bite Managing Director Christian Knowles-Fitton has confirmed to Prolific North that the agency will no longer maintain William Hill’s creative marketing accounts, ending a seven-year partnership.

Moving forward, William Hill leadership is expected to call for an ‘agency pitch’, reviewing its UK creative marketing strategy and output.

A key corporate directive, William Hill has moved to revamp its marketing operations and structures under the guidance of new Global Brand & Marketing Director Charlotte Emery.

Acting as group marketing lead, Emery has called for a review of William Hill’s marketing agency set-up, as betting incumbents prepare for new UK advertising laws inbound this summer.

This May, William Hill announced that it had appointed WPP subsidiary agency WaveMaker Global as its new UK media planning and buying lead agency, replacing long-term incumbent Vizeum.

In previous investor communications, William Hill Group Chief Executive Philip Bowcock has underlined the importance of marketing as a key dynamic of the ‘bookmaker’s mass market strategy’.