Online gambling platform Football Index has secured a new sponsorship agreement with Nottingham Forest Football Club which is set to become the “biggest shirt sponsorship deal in the club’s history”.
The new deal will see the Football Index branding displayed across the team’s first-team and adult replica shirts from the beginning of the 2019-20 season.
Neil Kelly, Chief Executive Officer of BetIndex Ltd, Football Index’s parent company, praised the new collaboration: “We’re thrilled to have Football Index front and centre on the new Nottingham Forest kit – a club steeped in history with an expansive and proud fan base,” he said. “We’re very excited to see this partnership build awareness of the Football Index brand across an engaged football audience for 2019-20 season.
“This landmark partnership marks a significant milestone in the brand’s journey and illustrates the ambitions we hold for the platform. We look forward to working with the team at Forest to deliver a successful sponsorship that truly benefits all stakeholders – from the fans to Football Index’s loyal customers.”
Football Index gives traders the chance to buy and sell shares in professional footballers using real money. The platform’s users are able to bet on the future success of football players, rather than gambling on the outcome of football matches.
The partnership with the club represents a step forward in the growth of Nottingham Forest’s commercial strategy across the UK. Forest’s Chief Commercial Officer, David Cook, added: “The club are delighted to announce this new partnership with a growing and exciting brand. Like Nottingham Forest, Football Index have a pioneering spirit built in their DNA and the brand fit has shone through during our various discussions.
“Across the partnership we look forward to offering our fans some great benefits and incentives whilst providing a strong platform for Football Index to achieve their marketing objectives. As a club, we are delighted that we have been able to secure the biggest shirt sponsorship in our history and it shows Football Index’s commitment and belief in Nottingham Forest.”