Super League, the highest-level of professional rugby league for the Northern hemisphere, has secured its ‘biggest commercial deal ever’ after extending its ‘title sponsorship’ with Betfred for a further two seasons.
Agreeing to new terms on a ‘multi-million-pound’ partnership, Betfred will continue to act as lead sponsor of the Super League until the end of season 2021, extending a partnership it has maintained since 2017.
Robert Elstone, Chief Executive of Super League, said: “We’re thrilled to continue our partnership with Betfred who have become synonymous with Super League. They have been a vital part of our journey over the last three years and we look forward to working with them in what is a hugely exciting time for Super League and the sport.
“To have the support of someone like Fred who is so passionate about Super League and who shares our vision for its future is fantastic.”
Confirming its sponsorship extension, Betfred marketing maintains that it will support Super League social and grassroots initiatives, with the bookmaker continuing to donate over £25,000 to local charities as part of its ‘Betfred Super League Man of the Match’ awards.
Fred Done, Founder of Betfred, added: “The real passion for this game shown by the players, the media and, most importantly, the fans, is for me the main reason why this has proved to be such a great sponsorship for us.
“Therefore, I had no hesitation in extending the deal for a further two years and Betfred looks forward to working with Super League to help grow the terrific game of rugby league.”