bet365 has deepened its partnership with the UFC by announcing the launch of its new YouTube ‘One on One’ channel dedicated to covering the worldwide sport of mixed martial arts (MMA). Last year, bet365 became the UFC’s Official Betting Partner for the UK and Ireland. Following its initial success, the firm has launched ‘One on One’ to support its UFC …
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FSB has moved to strengthen leadership of its global marketing team, appointing Chris Graham to oversee its operations in this area as Head of B2B Marketing. Graham first joined the B2B sports betting and igaming services provider in August, serving as Head of Marketing Operations with responsibility for ‘driving landmark numbers’ across the department over the following year. His promotion …
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Victoria Bonner has been named as the new Chief Marketing Officer for Sportingtech, joining the company from Relax Gaming. Having first joined Relax Gaming in 2018, Bonner took responsibility for “inaugurating and leading its marketing functions”. Sportingtech believes that the new hire will be able to use her experience of “building brands and successful marketing teams” to help strengthen the …
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HappyHour.io the early stage igaming accelerator of former Gaming Innovation Group (GiG) Co-founder and Chief Executive Robin Reed has confirmed the appointment of Lauren Farrell as the venture’s first Chief Marketing Officer (CMO). Farrell joins HappyHour.io’s executive management team from Stockholm-listed online gambling group LeoVegas AB, where she previously served as a Commercial Strategy Director and as the former Marketing …
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Stake.com has signed former Manchester City and Argentina striker, Sergio Aguero, as its latest global representative in a multi-year partnership deal. The collaboration sees Aguero work with the cryptocurrency betting and gaming operator on a range of initiatives, which have been revealed as exclusive content, promotions and VIP guest packages. Mladen Vuckovic, CEO of Stake.com, commented: “As the January transfer …
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Betsson has revealed that it will be sponsoring the Campeonato Gauchão football championship and be present in all commercial properties of the competition. After having invested in Brazilian football since 2021, the Swedish online betting platform now sponsors the 102nd edition of the competition, where 12 clubs will play 72 games to compete for the title. Andre Gelfi, Managing Partner …
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NSoft has partnered with Israel-based CRM Marketing company, Optimove, to provide the company’s operations to its users. The collaboration has seen international betting and igaming supplier fast-track the integration with Balkan Bet, which is a long-time NSoft client already leveraging Optimove’s AI-mapped CRM journeys. Dubravko Simic, SVP of Sales and Business Department at NSoft, commented: “We are committed to offering …
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Global sports technology provider Sportradar has confirmed the appointment of Brendan Tinnelly as Head of Paid Social Advertising for ad:s, its industry specific multi-channel marketing performance platform. In this newly created role, Tinnelly joins the ad:s strategy team and will lead a group of paid social media specialists to optimise client campaigns utilising ad:s’ proprietary technology. Described by the firm …
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Planet Sport has expanded into the Indian market by offering its B2C and B2B services to operators, suppliers and affiliates targeting the region. After having signed its first client in the Indian region, Planet Sport has detailed that it is in negotiations with other potential customers as it prepares to ‘make a significant push’ into the market with its B2B …
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Interwetten has entered into an agreement with the National Hockey League (NHL), becoming an official partner of the tournament in Germany and Austria. The collaboration will see Interwetten leverage the tournament’s popularity to boost its own brand awareness in the two countries, whilst also promoting its betting products to followers of international ice hockey. Supported by Sportardar, the NHL’s official …
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