SBC News Voice of the Sports Betting Industry
Online marketing specialist B90 Holdings plc has announced the international expansion of its affiliate service, Oddsen.nu.
In the market for over 20 years and traditional focusing on traffic from the Nordics, Oddsen.nu will now look to branch out further and provide its forum platform discussing betting tips free of charge to a more global audience.
According to company data, since 2001 Oddsen.nu has managed to achieve a 4% return on turnover aided by its free betting tips offering.
The firm’s management has seen today as the perfect time to explore other markets. The service is currently available in English, with the option to add additional language support customisations.
One of the lucrative features that Oddsen.nu expects to capture the interest of their expanding user base is the forum’s player of the month competition, with players capable of winning prizes based on the returns of their betting tips.
Ronny Breivik, Executive Chairman of B90 Holdings plc, commented: “The operations of Oddsen.nu have always remained razor focused on engaging users with online gaming forums and maintaining affiliate agreements within the Nordic region. We are delighted to now be replicating that focus, and our success with Oddsen.nu, around the world.
“One of Oddsen.nu’s key strengths is the provision of an overview of various bookmakers to end users. Another strength which we will build on around the world is the overview over relevant and high yielding casino bonuses from leading online casinos.
“We look forward to further work with our team to grow the Oddsen.nu community internationally. This is a community that has been carefully fostered for over 20 years, and one which we are delighted to cultivate in new geographies, relying on our extensive knowledge and understanding of different regions.
“Through the experience built up within our wider group, we understand which trends and principles are universal, and where tailoring to local interests and tastes are required. We will rely extensively on this experience as we set Oddsen.nu on a new international pathway.
“Oddsen.nu’s new expansion plans are also in lockstep with B90 Holdings’ plans for growing its
organic business.”
