SBC News Voice of the Sports Betting Industry
Gaming Innovation Group (GiG) has announced the spin-off of its Media unit, which will now operate under the standalone identity of ‘Gentoo Media’.
This morning’s announcement sees GiG complete its corporate directive to split its Tech and Media units into separate businesses, as GiG Media becomes Gentoo.
Investors were informed: “The rebrand marks a significant milestone in the company’s history in becoming a standalone business in the second half of 2024, continuing our track record of dominating the iGaming affiliate market with 13 successive quarters of all-time high revenue and a strong EBITDA margin reaching 48% in the last quarter.”
Gentoo is formed of GiG Media’s legacy assets merged with the new M&A portfolio of AskGamblers, Kafe Rocks, Time2Play and CasinoMeister, delivering a new fast-growth media network for iGaming advertisers.
Media were informed that the rebrand to Gentoo pays homage to GiG Media’s original identity as Rebel Penguin a business formed in 2007, as “Gentoo is an Antarctic penguin species known for prospering by coming together as a unit to survive and thrive.”
As previously disclosed, Gentoo Media will be led by Jonas Warrer, former CEO of GiG Media, who commented: “The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group.
“Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in. The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.”
The standalone business of Gentoo Media is backed by BetPlay Capital, the private fund of the Juroszek family, as the largest investors backing the new venture to become iGaming media’s fastest-growing network, balancing growth and scale in Europe and North American markets.
Finalising the split, GiG will maintain its core commercial disciplines overseeing the development of its technology platform and customised sportsbook solutions for partners and customers.
Gentoo Media corporate development will be overseen by new Chairman Mikael Harstad, who welcomed the firm’s formation: “The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value.
The launch of Gentoo is a testament to the organisation’s dedication to delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.”
