666 Brand Ambassador Harry Redknapp will be attending the iGaming Super Show in Amsterdam on Wednesday 25 June with 666Bet where affiliates will be able to have their photo taken with him on the 666Bet stand. The QPR manager will be flying in on a private 666Jet with Vas Blackwood, who starred in Lock, Stock and Two Smoking Barrels, and …
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Paddy Power secures Brazil 2014 highlight tweets with ITV
Irish Sports betting operator Paddy Power will tweet ‘near-live’ World Cup football clips to its 354,000 followers, after securing a deal with UK broadcaster, ITV. The partnership will allow the bookmaker and TV network to tweet up to 10 match highlights until after the final on July 13th. Twitter Amplify believes highlight reels can kick start conversations and target diverse …
Read More »Trinity Mirror launches Mirrorracing.com with William Hill
William Hill and UK Newspaper group Trinity Mirror have announced the launch of a new betting focused racing website – Mirrorracing.com The launch of Mirrorracing.com will represent the third igaming related product released by Trinity Mirror this 2014, following the launch of affiliate betting websites – Mirror Free Bets and Mirror Football. The website aims to give horse racing enthusiasts …
Read More »William Hill extends sponsorship of Scottish Sprint Cup
William Hill has renewed its sponsorship of the Scottish Sprint Cup at Musselburgh Racecourse for the next three years. Subject to fixture list planning approval by the BHA, Willam Hill are continuing their sponsorship commitments of the racing event by adding the £100,000 five-furlong race to their sponsorship portfolio until 2017. Musselburgh Racecourse general manager, Bill Farnsworth, said: “The Scottish …
Read More »Power8 gains Espanyol stadium naming rights
Sports betting technology provider Power 8 has confirmed that it has acquired the naming rights to Barcelona based football club Espanyol’s Stadium for the upcoming 2014-2015 La Liga football season. The sponsorship deal is set to run for a seven year period – 2014-15 season until 2020-21. From August 2014 Espanyol’s Estadi Cornella-El Prat will now be known as the …
Read More »Coral starts pub marketing offer with Admiral
Admiral Taverns has announced an exclusive partnership with bookmaker Coral to give pub customers free bets during the Brazil World Cup – the first campaign of its kind for both companies. The World Cup Football Jackpot promotion will run in almost 200 selected Admiral Taverns pubs, all of which are within a half-mile radius of a Coral betting shop. The …
Read More »Pele gives Paddy Power the red card
Brazilian footballing legend Pele is the latest to be upset by one of the Irish bookmaker, Paddy Power’s, stunts. At twenty of their betting shops, ten in Ireland and ten in the UK, they’d given their signs a temporary makeover with them rebranded as Pelepower. It took just hours for New York agency, Legends 10, who are responsible for Pele’s …
Read More »Betfair lines up partnership with Live Nation
Betfair have agreed an exclusive promotional and marketing partnership with Live Nation Entertainment. The partnership will see Betfair US’ New Jersey focused online casino and sportsbook promoted at Live Nation events in the state of New Jersey. Betfair US announced its new player rewards system, in partnership with Live Nation. Customers of the operator will be able to play for …
Read More »666bet’s England promotion could cost £5m
666Bet.com, which launched just over a week ago, is staring down the barrel of a £5 million payout if Roy Hodgson’s England side come back from Brazil with the World Cup trophy. The new bookmaker offered its first 1966 customers astonishing odds of 1966/1 for England to win the tournament to a maximum stake of £1. That alone will result …
Read More »Clarion signs media deal with G3
Clarion, organiser of industry events such as ICE Totally Gaming, ICE Conferences, GiGse & EiG, has signed a global partner agreement with G3, publisher of G3 magazine, G3-247.com, G3Newswire and G3i App. The agreement, which is the first of its kind between Clarion and a media channel, will see G3 supporting all of Clarion’s events with advertising and editorial support. …
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