Marketing

The latest marketing news for the gambling industry

Betfair calls for media planning review

SBC News Betfair calls for media planning review

Betfair has confirmed that it will undertake a review its European media buying account handled by Havas Media Group agency; Arena. The review of the sports betting operator’s media planning has been called by newly promoted Chief Marketing Officer (CMO) Johnny Devitt. Betfair had created the CMO role for Devitt following the departure of Brand Director Mark Ody, merging the …

Read More »

Maxymiser boosts product extensions with 9.1 update

SBC News Maxymiser boosts product extensions with 9.1 update

Digital marketing and user engagement/optimisation specialist Maxymiser, has announced a set of further extensions to its optimisation suite with update 9.1 which its hopes will boost the performance of its igaming and sports client portfolio which  includes operators Paddy Power, Camelot, iGame, bwin and Betfair Maxymiser 9.1 includes new features that empower marketers to easily personalise customer experiences and also …

Read More »

DraftKings forms media partnership NASCAR

US stock car racing league NASCAR has announced a three year exclusive media partnership with fantasy sports operator DraftKings. The partnership will see DarftKings become the official daily fantasy sports partner of NASCAR races, and will further see DraftKings’ brand, tournaments and special promotions throughout NASCAR circuits and race day events. DraftKings have further confirmed that it will develop a …

Read More »

Ladbrokes gains title sponsor of the Scottish Professional Football League

SBC News Ladbrokes gains title sponsor of the Scottish Professional Football League

The Scottish Professional Football League (SPFL) has confirmed that Ladbrokes will become its title sponsor for the next two seasons. The deal announced this morning is believed to be worth £4 million and will see Ladbrokes gain marketing coverage throughout Scottish football’s four professional leagues. SPFL football divisions had been without a sponsor since 2013, when the league was restructured. …

Read More »

Random up for three awards

SBC News Random up for three awards

The shortlists have been announced for EGR B2B Awards and Random Consulting, an independent firm dedicated to adding value to a wide range of companies in the global betting and gaming industry, has been nominated as a finalist in three of the most notable Services Categories Corporate Services Provider Marketing and PR Provider Services Rising Star Random Consulting’s lead partners …

Read More »

Dafabet agrees shirt sponsorship with Blackburn Rovers

SBC News Dafabet agrees shirt sponsorship with Blackburn Rovers

Championship football club Blackburn Rovers has confirmed that sports betting operator Dafabet will become its official shirt sponsor for the 2015/2016 English football season. Blackburn Rovers confirmed that the sponsorship agreement is worth seven figures plus bonuses for Rovers and will last a minimum of three years. Dafabet will also become the Lancashire football clubs official Asian betting partner Alan …

Read More »

Titanbet UK names Stoke City diehard Sean ‘Hairy Potter’ Ruane as the ultimate fan

SBC News Titanbet UK names Stoke City diehard Sean 'Hairy Potter' Ruane as the ultimate fan

Diehard Stoke City fan Sean Ruane has scooped tickets to three of Europe’s most prestigious cup finals after being crowned Britain’s Ultimate Fan. The 49-year-old from Stockton Brook and a friend will now be attending the FA Cup Final, Europa League Final in Warsaw, and Champions League Final in Berlin thanks to Titanbet.co.uk. The online bookmaker set about finding the country’s …

Read More »

Adge offers gambling marketeers 30 day free trial

SBC News Adge offers gambling marketeers 30 day free trial

Affiliate and acquisition software Adge which aggregates statistics from more than 500 online gambling affiliate programmes into one cloud-based platform for reporting and analysis, is offering a risk-free 30 day trial for its base level service. Adge was developed over 18 months ago by super-affiliate KAX Media to solve the long-standing problem that affiliates have in dealing with different reporting systems for each of …

Read More »

Camelot forms optimisation partnership with Maxymiser

SBC News Camelot forms optimisation partnership with Maxymiser

Camelot UK, operator of the UK National Lottery, has partnered with marketing optimisation specialists Maxymiser to improve customer experience, user journey and the marketing data insights on Camelot UK’s digital inventory. Operated by Camelot, the National Lottery website is one of the top 10 e-commerce sites in the UK, with over 7 million registered players. “As the National Lottery website …

Read More »

Betfair appoints Johnny Devitt as new Chief Marketing Officer

SBC News Betfair appoints Johnny Devitt as new Chief Marketing Officer

Betfair has appointed Director of Online Marketing Johnny Devitt as Chief Marketing Officer (CMO). Industry news source EGR Magazine, confirmed the appointment of Devitt who will take over marketing and branding initiatives for Betfair. The operator had created the senior management role following the departure of former Brand Director Mark Ody as Betfair merges online marketing and branding responsibilities under …

Read More »