Marketing

Asian focused casino and leisure operator Donaco International Limited has announced an international marketing partnership with Premier League football club Manchester United. Manchester United are set to promote Donaco resorts in Thailand, South Korea, Cambodia, Vietnam and Laos to its +300 million worldwide fan base. Donaco governance stated that its company would support Manchester United international coverage, operations and social …

iGaming industry specialist payment provider, Optimal Payments  has announced the details of AffiliateFEST, a project created by Lee-Ann Johnstone Head of Affiliates and targeted at the next generation of affiliates looking to make their mark in the iGaming sector. The acquisition and partnership focused event,  takes place at London’s Hippodrome Casino on October 12 features keynote speakers and some invaluable …

Bucking the trend of promoting cashback and deposit offers, European sports betting operator Betsafe (Betsson AB subsidiary), has launched its latest European multi-content advertising campaign titled “No Bullshit Betting”. Betsafe marketing has revealed that it wanted to implement an ‘honest’ message to its audience, following research that revealed that consumers felt patronised by the majority of bookmaker advertising messages. The …

The Betway Premier League will break new ground in 2016 with the tournament’s first visit to the Netherlands, with the Ahoy Arena in Rotterdam set to join the UK & Ireland’s biggest venues in hosting the sport’s widest-reaching event. The £700,000 Betway Premier League, televised live on Sky Sports, sees an initial ten-player field competing across four months at 16 …

European sports betting operator Marathonbet furthers its presence within English football by announcing that it has agreed terms with Championship football club Middlesbrough FC to become its official betting partner for the Season 2015/2016. The betting partnership enables Marathonbet to brand the North Stand of Middlesbrough’s famous Riverside Stadium (capacity – 32,000). The brand will receive further coverage through access to …

Russian sports betting operator Fonbet has agreed terms with the National Football League (FNL) to become the title sponsor of the Russian second division for season 2015/2016 The agreement comes as Russian authorities have relaxed rules on advertising of sports betting services to national consumers. The 20 team division will be officially labelled the ‘Fonbet Russian Football Championship’. Fonbet management …

LeoVegas is celebrating following a successful month of high octane racing. Rodren Vella, who is sponsored by LeoVegas kicked celebrations off by finishing first in the Anglesey Coastal Circuit heat of the Tegiwa Civic Cup. Vella’s achievements were followed by LeoVegas’ Norwegian Country Manager completing the seven-day cross-Europe Modball Rally. Vella’s strong finish in Anglesey sees him sitting in seventh position on the overall …

The UK Gambling Commission (UKGC) has reported that the number of gambling adverts on illegal websites has dropped by a third since the UKGC joined a police operation aimed at disrupting websites that break copyright laws. Earlier this year the Commission teamed up with the Police Intellectual Property Crime Unit (PIPCU) for Operation Creative – an operation aimed at reducing …

West London Championship football side Fulham FC has today announced that it has entered a two year betting and igaming partnership with bookmaker Coral Coral will become the Official Betting Partner of ‘The Cottagers’ gaining exclusive promotion of its services throughout Fulham’s Cravan Cottage Stadium (capacity – 25,000) on match days. Coral will become main sponsor of the football club’s …

Betway’s new ‘Bring the Game to Life’ TV campaign launched on Saturday to coincide with the start of the 2015/16 English Premier League (EPL) season, it was announced today. Airing across the UK and Ireland, the campaign shows how the “Betway app brings football to life and takes fans closer to the action”. The ad depicts the app transforming the world around …