One lucky BetVictor customer became a millionaire overnight thanks to Eder’s winning Euro 2016 strike in the final.
Daman Chick, 32, from Birmingham, correctly predicted the Portuguese substitute would open the scoring, and duly won BetVictor’s Million Pound Goal competition.
Unsurprisingly the Lille striker was far from the most popular player to score the Million Pound Goal, with Golden Boot winner Antoine Griezmann leading the way (36.5% of predictions) followed by Portugal superstar Cristiano Ronaldo (18%) and Arsenal striker Olivier Giroud (15.8%).
Daman Chick said of his win: “It all started from when The Million Pound Goal was live. I was offered an entry by placing my first bet and the sixth bet I placed happened to be the winner.
“I went out of my way to make sure I earned as many predictions as I could with the money I could afford to play with.
“If I had properly sat down and analysed the goal scorer with the exact minute, I don’t think I ever would have gone for what I did!”
BetVictor’s Director of Sportsbook, Matt Scarrott, said: “As it happens, Eder’s extra-time goal for Portugal has indeed made one happy punter an instant millionaire – a life-changing sum of money, and we are thrilled for Daman.
“When it eventually came, The Million Pound Goal was a thing of beauty; Eder might not have looked a £5m player when at the Liberty Stadium, but you try telling that to Daman.
“Sunday’s final marked the biggest day in our history in terms of new customers, bar the Grand National. We are thrilled with the campaign and how it has been received by customers old and new, and look forward to similar campaigns going forward.”