Marketing

The latest marketing news for the gambling industry

888sport sponsors four Championships teams and will pay for away days

SBC News 888sport sponsors four Championships teams and will pay for away days

888sport has launched an interesting partnership as the first main sponsor to simultaneously sponsor four EFL Championship teams for the 2016/17 season by offering fans free travel to away games until Christmas.  As one of the most watched leagues in world football, 888sport believes that the Championship is the right platform for its sponsorships efforts which will include sponsoring Birmingham …

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DFS operator FanDuel lands in the UK

SBC News DFS operator FanDuel lands in the UK

The much anticipated FanDuel DFS product for the UK market has now been announced and launched by the operator. The fantasy sports operator, which launched in Edinburgh in 2009 and took the States by storm, has now gone live with its product created exclusively for the UK’s football fans. There is an initial focus on the Premier League, and it will be available to …

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Marathonbet becomes Malaga CF’s new sponsor

SBC News Marathonbet becomes Malaga CF's new sponsor

Málaga Club de Fútbol has revealed that online bookmaker Marathonbet will be its main sponsor for the next two seasons.  The terms of the deal will ensure that the Marathonbet brand will feature on the front of Málaga’s match and training shirts over that period and will have a dominant presence at La Rosaleda Stadium. The option for a third season of …

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Las Vegas conference will explore the esports opportunity for casinos

SBC News Las Vegas conference will explore the esports opportunity for casinos

Much has been made of the potential opportunity that esports holds for the casinos industry in attracting the younger millennial generation, and moreover for the gambling industry in general. Accordingly Narus Advisors is putting on a two day event in Las Vegas titled Esports & Casino Resorts which will explore this on October 25th and 26th at the SLS Casino …

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Paddy Power and urine luck campaign

SBC News Paddy Power and urine luck campaign

Paddy Power has launched its latest controversial campaign offering gamblers their money back if a Russian beats a British or Irish competitor at the upcoming Olympic Games. It uses the tagline ‘Urine Luck’ alluding to Russia’s doping scandal which hit the press recently. The International Olympic Committee has refused to ban Russia outright from Rio, and has instead allowed the international …

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William Hill nets 2-year European betting partnership with Everton FC

SBC News William Hill nets 2-year European betting partnership with Everton FC

William Hill has penned a two-year deal with Everton to become the Club’s Official European Betting Partner. Beginning this 2016/17 Premier League season, the new partnership will see the Everton FC link up with William Hill marketing to offer exclusive odds on a comprehensive range of markets on all the club’s EPL matches, FA Cup and Capital 1 Cup games. Furthermore, …

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Tempobet links up with Barca and Real Madrid

SBC News Tempobet links up with Barca and Real Madrid

Online sportsbook Tempobet will be the dominant betting brand around Real Madrid and Barcelona this season after netting a significant advertising deal.  The emerging brand and its sister casino, Tempocasino.com, will feature on the European TV feed broadcast outside Spain throughout western and eastern Europe, including Russia. The operator’s branding will be displayed in-game for 12 minutes during each away fixture …

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Betgenius completes brand overhaul

SBC News Betgenius completes brand overhaul

Sports betting and lottery operators data driven software provider Betgenius has unveiled a new website and logo as part of a brand overhaul. The London-headquartered company, which also has offices in Estonia, Bulgaria, Denmark and Lithuania, was recently part of a merger with Sporting Pulse International to create new parent company Genius Sports. Following the merger, Betgenius has been given a new, modern …

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