ASA criticises Coral over Euro 2016 Free Bet promotions

Screen Shot 2016-09-07 at 12.21.27Coral Interactive has been reprimanded by the UK Advertising Standards Authority (ASA), relating to unclear terms attached to two campaigns promoting ‘Free Bet’ offers during this summer’s Euro 2016.

The advertising authority stated that they had received public complaints relating to Coral’s promotion of a £/€ 20 free bet on any team to win the Euro 2016 and a £/€ 10 free bet on its ‘J’adore le Score!’ correct score promotion.

Issuing three complaint details, ASA specified that customers who had participated in the £/€ 20 promotions had been excluded from receiving their ‘free bets’ for not meeting campaign terms relating to ‘new customers only’.

The authority stated that the Coral promotions had been misleading for implying that the offers were open to all its customers.

Relating to the ‘J’adore le Score!’ campaign, ASA received two complaints starting that players had been excluded from the promotion for not meeting ‘after 8pm’ bet wagering terms. ASA would criticise Coral for not making terms sufficiently clear to its users.

For both campaigns Coral has responded to ASA, stating that ‘human error’ had caused certain customers to receive the  £/€ 20 promotions and that the bookmaker had attached an ‘offer was only valid after 8:00 pm’ to its  ‘J’adore le Score!’ promotion, but that it was an error not to include that information in the main body of the ads.

ASA has upheld its complaints on both promotions, warning Coral interactive that the adverts must not appear again in its current formats.

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