Seeking to boost the coverage of its new ‘Coral Vegas’ gaming app, Gala Coral has announced the launch of a planned three-month multi-channel advertising campaign devised by Newcastle creative agency Cravens, in conjunction with Moving Picture Company (MPC).
The new campaign titled ‘Electrifying’ will feature new Coral Vegas animated character ‘Electric Tiger’, developed by MPC the film production company which created Shere Khan in the film, The Jungle Book.
The first campaign commercial will air tonight following the final whistle of the Sunderland and Everton game broadcast on Sky Sports 1. Following its initial launch, Coral marketing detailed that its new campaign would be published throughout multiple UK broadcasters, cinemas and online digital mediums.
Announcing its campaign, Gala Coral marketing and its creative agencies stated that it wanted to create a high impact and viewer engaging campaign which moved Coral Vegas branding away from the standard set by igaming competitors.
Ahead of tonight’s campaign launch Paul Corson, Head of Advertising for Coral commented
“This stylish new TV ad, featuring the elusive ‘Electric Tiger’ illustrates the app’s slick design and performance. Coral Vegas will be our primary casino product on mobile, offering the best and most popular games from our online and retail catalogues as well as a constant pipeline of new and exclusive games developed by our in-house studio.”
Phil Coverdale, MD of Cravens backed Corson comments stating “Collaborating with Coral and MPC, we believe we’ve created a campaign announcing a new presence in the online casino market that’s impossible to ignore.”