Marketing

Gaming Regulators European Forum Set to Examine Affiliate Marketing

Speaking at its annual conference hosted in Riga Latvia, The Gaming Regulators European Forum (GREF) has announced it will look to examine the role of affiliates and affiliate marketing  within the online gaming market. The GREF following several days of discussions wants to aim to develop a ” common understanding of the role of affiliates”, placing special interest on ”ensuring that …

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Boylesports Opens London Marketing Office

Irish gaming operator Boylesports plans to open strategic London based office in Bayswater with a view to optimize current marketing activities and in view to increase its presence within the UK igaming market. This new marketing strategy will be led by newly-appointed CMO James Arnold former Head of Digital Marketing for Sportingbet PLC. The new Bayswater offices officially open on …

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Social Gaming Community Forms Social Gaming Coalition

Social gaming companies DoubleDown, RocketPlay, PlayStudios, Zynga, Plumbee, have joined forces with  IGT, Caesars Interactive Entertainment, Aristocrat MGM and Gamesys to form the international Social Gaming Coalition in order to bring further clarity and education to the current social gaming scene. The Social Games Coalition,  will also provide an industry voice for Social Gaming amid increasing regulatory uncertainty as to …

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Betfred launch new acquisition program with Active Win Media

UK igaming operator Betfred is set to launch a new affiliate and player acquisition programme to be managed by Manchester based full-service marketing agency Active Win Media Limited, using third party  software from Income Access. The new affiliate and marketing program for BetFred is set to be launched at this months Amsterdam Affiliate Conference. Active Win Media will also handle …

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Q1 2013 – Spanish online gaming decline

Gross gaming revenue and turnover dropped in the Spanish igaming market in the first quarter of 2013, as Spain’s deep economic crisis continues to engulf all sectors of the country. Gaming Gross revenues €60.84m for the opening three month period of 2013, signifying a a quarter-on-quarter decline of 1%, while igaming turnover declined by 0.7% to €1.37bn . The drop …

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Debate over sports betting advertising grows

The recent actions of the Australian government to ban all advertising of live odds in Australian sports has sparked debate in igaming and media regarding the regulation of sports betting advertising. The article covered here by SBC demonstrates that Australian governing sports bodies are prepared to support the bill even at the risk of decreasing potential revenues generated by sports …

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Ed Wray Moots Betfair Restructuring

In an interview with UK broadsheet newspaper the ‘Daily Telegraph’, former Betfair Chairman and Co-founder Ed Wray commented that Betfair would need to refocus its operations and restructure the ‘company balance sheets’, in order for the betting exchange to work more efficiently. Wrey commented on his concerns regarding Betfair recent performance which saw valuation in Betfair  Stock drop. That uninspiring …

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A Look at Skybet Conversion and Site Optimisation

With  increased competition, increased marketing spend from gaming operators and saturated consumer choices when selecting their gaming choice, it is no wonder that optimising website conversion and player acquisition are becoming key issues in online gaming. Operating in a saturated market has led to a decrease in traffic conversion as the igaming punter now has more choice than ever and …

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Indian Ministers Prepare Sports Betting Draft

In the wake of match fixing scandals that have rocked the Indian Cricket Premier League (IPL), Indian ministers are preparing to draft the countries first ever sports betting doctrine to be reviewed and considered by parliament . Many commentators view this as India’s first steps to legalized sports betting . The Indian Sport Association  had commented that it had been …

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EveryMatrix €250K Prize up for grabs at Igaming super show!

Igaming software suppliers EveryMatrix have lined up a special treat for delegates attending the 2013 IGaming Super Show in Amsterdam this upcoming this 11-14 of June. EveryMatrix will be rewarding one lucky delegate or attending company free integration and service of its latest igaming platform with full gaming capabilities, these services are worth €250,000 for full integration and maintenance. EveryMatrix …

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