Marketing

MGS – Live Blog – Paul McNea Betfuze – Why Mobile is the New King!

Paul McNea gives the MGS Summit audience insight into what is driving mobile growth and engagement. With more than £13 billion wagered on mobile devices each year, and global growth of 13% YoY mobile gaming is looking to become king of gaming. McNea looks at trends and what is accelerating growth in the mobile gaming sector, McNea predicts that mobile …

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MGS – Live Blog – Gaming’s Social Revolution

Dara Nasr Head of Agency Sales at Twitter, discusses sports and social trends witnessed on Twitter. Focusing on how the mass public interact and engage with the social tool, Nasr breaks down the drivers and motives of social engagement and public reaction. Nasr gives sports betting and outside industry insights into how Twitter is being used to deliver better communication …

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SBC Interviews Bill Squadron of Bloomberg Sports

This Week the SBC team catches up with Bloomberg Sports President Bill Squadron, to discuss sports data analysis and Bloomberg Sports (BSports) product range as it aims to tackle the European sports betting market. Launched as Bloomberg Sports in 2010, BSports takes the technology developed by Bloomberg, the leading global provider in financial data and analytics, and applies it to …

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Paddy Power Offer Most Free Bets This August 2013

With the return of the football season and, more specifically, the lucrative Premier League, it was always going to be a good month for punters to take advantage of offers as bookmakers battled to attract them. And it was Paddy Power who came out on top from the 18 online bookmakers monitored by Durham-based company FREEBETS on their website, www.freebets.com. …

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Football Association of Ireland Partner With BragBet

Irish social networking and online betting operator BragBet have announced a commercial partnership with The Football Association of Ireland (FAI). The gaming operator is set to become the official betting partner of the Republic of Ireland national football team, the commercial deal has been announced today by Irish Football’s governing body – The Football Association of Ireland (FAI). The terms of …

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Paddy Power Sponsor Dennis Rodman’s North Korean Goodwill Trip

Irish gaming operator Paddy Power has announced that it has sponsored the controversial trip by former NBA basketball star Dennis Rodman to North Korea. The 52-year-old former Detroit Pistons and Chicago Bull basketball player arrived in the capital city of Pyongyang yesterday, wearing a baseball cap emblazoned with Paddy Power’s name and vowing to engage in “basketball diplomacy” with his …

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SBC – EIG Interview – Giles Thomas Director of Mimo Brands Talks iGaming Branding!

SBC catches up with Giles Thomas Founder and Director of Mimo Brands. Mimo specialises in branding in an omni-channel world, and boasts considerable experience launching and migrating brands on and between different channels in many sectors. Prior to setting up Mimo, Giles was Director of Marketing at Sega and MTV Networks. Heading up launches of new technologies, programs and TV …

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EveryMatrix Eye Asian Expansion With Launch Manila Office

iGaming software supplier EveyMatrix has announced the opening of its Asian offices in Manilla. EveryMatrix management reported that the new Asian focused company operations would be spearheaded by Ian Sherrington, who would be taking up the role of Business Development Manager – Asia. EveryMatrix are viewing rapid expansion in the lucrative and fast growing Asian igaming market. EveryMatrix will also …

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Paddy Power Lands Absolute Radio Deal

Irish igaming operator Paddy Power have announced a sponsorship deal with UK based Absolute Radio to become title sponsors of popular radio show Rock ‘N’ Roll Football Match Day Warm Up. The six figure deal confirmed by both Paddy Power and Absolute Radio will see Paddy Power Paddy Power’s “Ball of Shame” ad, which documents outrageous moments in football, promoted during DJ …

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SBC Interviews Thomas Høgenhaven Chief Strategy Officer at bettingexpert.com

The SBC team catches up with Thomas Høgenhaven Chief Strategy Officer at bettingexpert.com, a leading traffic portal (Affiliate website) for sports betting. Founded in 2003 bettingexpert.com gives detailed reviews of igaming operators on all verticals. With head offices in Copenhagen, bettingexpert targets sports betting traffic from multiple European markets, making it a leading portal for sports betting advice. Having recently released …

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