Marketing

The latest marketing news for the gambling industry

Sponsorship Spotlight – Increased TV coverage and opportunities for betting partners in Rugby

Football Index - Copyright: dizanna / 123RF Stock Photo

As the Six Nations makes its return after a one-week break, we’ve put Rugby sponsorship into the spotlight on SBC News. A month on from Leicester Tigers signing LeoVegas as its ‘Official Betting and Gaming Partner’, we caught up with Chris Rose, Head of Brand for the 10-time English Champions, to discuss the lack of visibility for betting partners in …

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Johnny Vegas fronts LeoVegas ‘Double Brand Ambassadors’ UK TV campaign

SBC News Johnny Vegas fronts LeoVegas 'Double Brand Ambassadors' UK TV campaign

Comedian Johnny Vegas, star of British comedy series ‘Ideal’ and ‘Benidorm’ will front LeoVegas’ new UK TV advertising campaign ‘Double Brand Ambassadors’. Created by London creative marketing agency NOW, the TV campaign aims to drive the message that LeoVegas is the ‘King of Mobile Casinos’ offering more slots and games than its competitors. LeoVegas marketing detailed that its new advert …

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GambleAware launches ‘pilot’ online campaigns targeting youngsters

SBC News GambleAware launches 'pilot' online campaigns targeting youngsters

Industry charity GambleAware launched its first trial advertising campaign to promote awareness of problem gambling. The online only pilot, which is targeted at people aged 16-24, will be released in the North West and North East of England on YouTube. Two adverts have been produced for the campaign: online and fruity, each with the purpose of encouraging conversation about problem gambling amongst young people. Recent …

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Sponsorship Spotlight – The rise in ‘one-off’ sponsorship deals in football

Football Index - Copyright: dizanna / 123RF Stock Photo

‘One-off’ sponsorship in football has been thrown into the spotlight this week, as Sun Bets prepare to sponsor the Sutton United shirt for the club’s FA Cup fifth round match against Arsenal on Monday, shown live on BBC One. The UK-based bookmaker, powered by Australian gambling company Tabcorp, will also receive a ticket allocation, full access to the players until …

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World sports’ A-listers line up for LAC 2017

SBC News World sports' A-listers line up for LAC 2017

iGB Affiliate (iGB) the event organiser of theLondon Affiliate Conference (9-12 February) , has announced that a number of sporting celebrities will be mingling with delegates at this year’s marketing conference iGB marketing informs that among the biggest names to attend LAC, are former Ajax, Barcelona and Rangers player Frank de Boer, as well as darts referee Russ Bray, will be …

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SBTech signs up two new European partners

SBC News SBTech signs up two new European partners

Two European bookmakers in the form of bet90 and Get’s Bet have revealed that they have established agreements to use SBTech’s omni-channel solution. Get’s Bet is a Romanian operator which boasts over 500 retail outlets and was launched back in 2004. Its store customers will now be served by SBTech solutions which includes a single wallet across both self-service betting terminals and …

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Sportito signs fantasy sports partnership deal with Burnley FC

Burnley & Sportito

Sportito has built on its recent deal with Fulham FC by becoming the ‘Official Fantasy Sports Partner’ for Premier League side Burnley FC. Sportito, the first DFS company to sign with the ‘Clarets’, offers players the chance to win real cash prizes every day by choosing which players they would have in their fantasy team, without having to worry about …

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NetRefer places gamification as key component of beta customer loyalty program

SBC News NetRefer places gamification as key component of beta customer loyalty program

Seeking to boost its client performance marketing and retention capabilities, industry affiliate marketing software provider NetRefer has launched its new customer loyalty program. Announcing its initial launch, NetRefer governance details that its customer loyalty program will be unique within the industry as it will introduce gamification features to its existing performance marketing platform. Currently being tested in beta, NetRefer states …

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