As the Six Nations makes its return after a one-week break, we’ve put Rugby sponsorship into the spotlight on SBC News. A month on from Leicester Tigers signing LeoVegas as its ‘Official Betting and Gaming Partner’, we caught up with Chris Rose, Head of Brand for the 10-time English Champions, to discuss the lack of visibility for betting partners in …
Read More »Marketing
Johnny Vegas fronts LeoVegas ‘Double Brand Ambassadors’ UK TV campaign
Comedian Johnny Vegas, star of British comedy series ‘Ideal’ and ‘Benidorm’ will front LeoVegas’ new UK TV advertising campaign ‘Double Brand Ambassadors’. Created by London creative marketing agency NOW, the TV campaign aims to drive the message that LeoVegas is the ‘King of Mobile Casinos’ offering more slots and games than its competitors. LeoVegas marketing detailed that its new advert …
Read More »GambleAware launches ‘pilot’ online campaigns targeting youngsters
Industry charity GambleAware launched its first trial advertising campaign to promote awareness of problem gambling. The online only pilot, which is targeted at people aged 16-24, will be released in the North West and North East of England on YouTube. Two adverts have been produced for the campaign: online and fruity, each with the purpose of encouraging conversation about problem gambling amongst young people. Recent …
Read More »Sponsorship Spotlight – The rise in ‘one-off’ sponsorship deals in football
‘One-off’ sponsorship in football has been thrown into the spotlight this week, as Sun Bets prepare to sponsor the Sutton United shirt for the club’s FA Cup fifth round match against Arsenal on Monday, shown live on BBC One. The UK-based bookmaker, powered by Australian gambling company Tabcorp, will also receive a ticket allocation, full access to the players until …
Read More »World sports’ A-listers line up for LAC 2017
iGB Affiliate (iGB) the event organiser of theLondon Affiliate Conference (9-12 February) , has announced that a number of sporting celebrities will be mingling with delegates at this year’s marketing conference iGB marketing informs that among the biggest names to attend LAC, are former Ajax, Barcelona and Rangers player Frank de Boer, as well as darts referee Russ Bray, will be …
Read More »Sponsorship Spotlight – Assessing the value of the Premier League sleeve
Given its reputation for monetisation and global reach, it is no surprise to see the Premier League following in the footsteps of La Liga, Ligue 1 and the Chinese Super League by accepting sleeve sponsors from the start of the 2017/18 season. It has been suggested that the top clubs could bring in £10 million per season from this new …
Read More »SBTech signs up two new European partners
Two European bookmakers in the form of bet90 and Get’s Bet have revealed that they have established agreements to use SBTech’s omni-channel solution. Get’s Bet is a Romanian operator which boasts over 500 retail outlets and was launched back in 2004. Its store customers will now be served by SBTech solutions which includes a single wallet across both self-service betting terminals and …
Read More »Bildabet confirms Tony Gale ‘meet and greet’ at ICE 2017
Bildabet has confirmed that Tony Gale, a Sky Sports pundit and former Premier League footballer, will be doing a ‘meet and greet’ on the first day of this year’s ICE conference. Gale is an Advisor and Ambassador for Bildabet, who are using ICE 2017 to launch their small form factor betting product. The ‘meet and greet’ will kick off at 15:00 …
Read More »Sportito signs fantasy sports partnership deal with Burnley FC
Sportito has built on its recent deal with Fulham FC by becoming the ‘Official Fantasy Sports Partner’ for Premier League side Burnley FC. Sportito, the first DFS company to sign with the ‘Clarets’, offers players the chance to win real cash prizes every day by choosing which players they would have in their fantasy team, without having to worry about …
Read More »NetRefer places gamification as key component of beta customer loyalty program
Seeking to boost its client performance marketing and retention capabilities, industry affiliate marketing software provider NetRefer has launched its new customer loyalty program. Announcing its initial launch, NetRefer governance details that its customer loyalty program will be unique within the industry as it will introduce gamification features to its existing performance marketing platform. Currently being tested in beta, NetRefer states …
Read More »