GVC optimises player base with Beehive marketing platform

Beehive has agreed a multi-brand deal with GVC to supply its data-driven marketing platform to the operator’s Playtech brands.

The GVC deal represents the latest Tier 1 operator agreement for Beehive, following the agreement to provide its customer marketing tools across Ladbrokes’ retail estate in September of last year.

With a focus on automating and optimising its multi-channel promotional campaigns, GVC now has access to Beehive’s data-driven marketing platform, which enables the operator to target players with personalised marketing offers. Beehive will be at ICE 2017 (stand N6-234) to promote the platform’s impact on conversion and retention rates across online, mobile and retail channels.

Liron Snir, CPO at GVC Holdings, said: “With CPAs on the rise, it has never been so important to implement a CRM solution that can optimise a player base, and we have found Beehive’s customer marketing engine to be a fantastic way to boost our marketing and analytical capabilities.”

Adi Dagan, Founder and CEO of Beehive, added: “GVC has emerged as one of the most innovative and successful operators in the world in recent years, and we are delighted it has turned to Beehive to build upon its already impressive growth.

“GVC is a strategic client for us and we are thrilled to be partnering with them. We’re looking forward to strengthening our relationship with the GVC team, and are confident in our ability to support their growth.

“2016 has been fantastic for Beehive. Our recent announcements prove that our unique technology is a real game-changer for our clients. We have a lot planned for 2017, which we’re excited to open at ICE with some major product innovations and new partnership announcements which will come shortly.”